Staff Profile

Mr Matthew
Holtz

Faculty of Business and Law

- Introduction Marketing Communications
- Integrated Marketing Communications
- Advertising
Jump to: 2023

2023

Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.

This list was generated from NECTAR on Fri Nov 22 22:00:21 2024 GMT.