Staff Profile

Marcella’s specialist teaching areas include: 

• 21st Century Tourism Visitor Attractions Management Risk, 
• Crisis and Post-Conflict Management in Tourism​

​Marcella’s main research interests include: 

• Tourism Destination Image & Regional Place Branding 
• Risk, Crisis and Post-conflict Management & Communication in Tourism 
• Tourism representation – postcolonial critique and critical marketing 
• Textual methodologies – Content and Discourse analyses & Tourism in developing nations – Agro tourism
• Gender and Tourism
• Participatory Action Research
• Community tourism and Poverty Alleviation ​

For publications, projects, datasets, research interests and activities, view Marcella Daye’s research profile on Pure, the University of Northampton’s Research Explorer.