Jordan’s marketing know-how helps golf association to raise its publicity game

A county sports association has turned to the expertise of a University of Northampton student to help boost its public profile.

Northamptonshire Golf Ltd (NGL) is an affiliation of the county’s 25 golf clubs, plus two ladies’ sections, and is responsible for furthering the interests of the amateur game in the area.

Set up in 2015, and with 8,500 members, the organisation is keen to encourage new players of all ages to take up the sport – and approached the University for assistance.

Sports Marketing undergraduate, Jordan Ilyas, jumped at the opportunity, and signed up for a two-month internship, during which he developed a marketing strategy for NGL.

Watch the video interview here:

https://www.youtube.com/watch?v=wOsRShJ_mCs

Jordan’s key recommendations involved creating social media accounts, with tips for content and style, and enhancing NGL’s website.

“Jordan’s expertise has been invaluable, because he’s taken the theory from his course, taken our brief and developed it into a tangible way forward for Northamptonshire Golf,” said Helen Long, business development director for NGL.

“He made a couple of presentations to our board and produced a final marketing strategy report which explained how we can implement the changes and take things forward. He’s done a fantastic job.”

Jordan, who is due to graduate this month, said: “During my studies I looked into how social media has a big impact on football fans, and helps to develop relationships between supporters and clubs.

“This is something I was able to apply to my approach and should hopefully help NGL appeal to a wider audience.”

He added: “To be able to create a marketing campaign for a real organisation was an incredible opportunity. I’ve completed so many hypothetical campaigns on my course, but this allowed me to put everything I’ve learned into practice.”

To find out more about Northamptonshire Golf Ltd, visit the website.