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LEI3002 – Professional Consultancy Project
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Elaine Vyner-Mayes
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Professional Consultancy Project (4 Year Programme), Coursework: 100% SPRDL - Professional Consultancy Project (Distance Learning), Coursework: 100%
Designated for:
Description: This module develops your ability to formulate, implement, and manage a successful consultancy project within a relevant industry sector, providing vocational currency and enhancing your employability skills. The module also provides you with the opportunity to deepen your knowledge of the broader issues affecting that industry sector.
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LEI3003 – Innovation in Tourism and Hospitality Management
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Sarah Thangadurai
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: JAN - Innovation In Tourism And Hospitality Management (January), Coursework: 100% STD - Innovation In Tourism And Hospitality Management, Coursework: 100% SPRDL - Innovation In Tourism And Hospitality Management (Distance Learning), Coursework: 100% STDFF - Innovation In Tourism And Hospitality Management (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA International Business Communication Top Up; BA International Tourism Management; BA International Tourism Management (4 Year Programme);
Description: This module provides the opportunity for students to explore and analyse the process of new product development and innovation in the tourism industry against a backdrop of pertinent, contemporary travel and tourism issues and concerns. Overall, the module aims to equip students with an approach to tourism management that recognises the value of innovation and creativity and acknowledges the sources and role of change in a dynamic tourism environment.
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LEI3006 – Business Communication (ESL)
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Bob Fisher
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STD - Business Communication (Esl), Coursework: 100%
Designated for: Designated for: BA International Business Communication Top Up;
Description: The purpose of this module is to provide students for whom English is not their first language with the opportunity to engage in effective communication in different business environments and to develop their confidence and flexibility in facing the different communicative demands of the specific task.
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LEI3009 – Client-Centred Event
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Claire Leer
Credit Value: 40
Level: 6
Timetable Slot: All Year
Pre-requisites: None (18/19) and LEI2007 (19/20 AY onwards)
Co-requisites: None
Assessment: STDFF - Client-Centred Event (4 Year Programme), Coursework: 100% STD - Client-Centred Event, Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme);
Description: Students will take on an event from a live client brief; in which they have to produce a feasibility study and present this to their client. Once the event has been agreed by the clinet the students will plan, project manage and deliver the event to a professional standard.
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LEI3010 – Advanced Business English Language Skills
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Antony Fitzgerald
Credit Value: 40
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STD - Advanced Business English Language Skills, Coursework: 100%
Designated for: Designated for: BA International Business Communication Top Up;
Description: The purpose of this module is to improve the students? English communication skills by increasing the range and accuracy of grammar structures and vocabulary used, both productively and receptively, so as to engage discursively with a range of themes and practices relevant to different business contexts. In addition to developing the four language skills, the module requires students to develop a foundational but critical understanding of some key aspects of modern business practice, including corporate governance, social responsibilty and risk management .
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LEI3012 – Events and Sustainability
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Claire Drakeley
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Events And Sustainability, Coursework: 100% STDFF - Events And Sustainability (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme);
Description: The purpose of this module is to provide students with a critical understanding of event impacts and legacies so that the practioners of the future are equipped to strategically plan and manage events in line with the principles of sustainability.
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LEI3014 – International Destination Management for Tourism and Hospitality
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Fabio
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: JAN - International Destination Management For Tourism And Hospitality (January), Coursework: 100% AUTDL - International Destination Management For Tourism And Hospitality (Distance Learning), Coursework: 100% STDFF - International Destination Management For Tourism And Hospitality (4 Year Programme), Coursework: 100% STD - International Destination Management For Tourism And Hospitality, Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme); BA International Business Communication Top Up;
Description: This module provides a framework for analysis of the strategic nature and dynamics of tourist destinations and the challenges facing destination managers responsible for the planning, management and marketing of tourism destinations. The module seeks to demonstrate the opportunities for hosts, visitors and other tourism stakeholders to achieve their agendas and maximise their benefits in a balanced way without compromising the future. The module has a broad strategic management and international focus and is designed to provide students with a subject specialism in the field of destination management.
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LEI3022 – Event Communications 2
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Ivna Reic
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites:
Co-requisites: Module must be taken with LEI3009
Assessment: STDFF - Event Communications 2, Coursework: 100%
Designated for:
Description: This module enables students to independently design and implement an integrated marketing communications campaign for their chosen event. The module offers the opportunity to develop an extensive range of skills relating to employability, including planning, reasoning, strategic thinking and prioritizing as well as creativity.
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LEI3023 – Mega Events
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Anna Borley-Russell
Credit Value: 20
Level: 6
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Mega Events (4 Year Programme), Coursework: 100%
Designated for:
Description: This module examines the concept of mega-events, and their global use as a catalyst for urban regeneration, social, cultural and economic development of host cities / nations. It seeks to equip students with a critical appreciation of how legacies can be achieved through effective management of event impacts and regeneration.
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LEI3025 – Service Excellence Design
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Sarah Thangadurai
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Service Excellence Design, Coursework: 100% STDFF - Service Excellence Design (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme); BA International Tourism Management; BA International Tourism Management (4 Year Programme);
Description: This module explores methods, strategies and practices that contribute to the delivery, leadership and management of high quality service experiences. The module emphasizes the relationship between the service provider and the consumer through the consideration of how value is created; how information is transmitted; how services are made tangible; how the service experience is managed, and how relationships are maintained, in cross-cultural contexts.
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LEI3026 – Mega Event Legacies
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Anna Borley-Russell
Credit Value: 10
Level: 6
Timetable Slot: Semester 1
Pre-requisites: none
Co-requisites: none
Assessment: STD - Mega Event Legacies (Semester 1), Coursework: 100% STDFF - Mega Event Legacies (4 Year Programme) (Semester 1), Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme); BA International Tourism Management; BA International Tourism Management (4 Year Programme);
Description: This module examines the concept of mega-events, and their global use as a catalyst for urban regeneration, social, cultural and economic development of host cities / nations. It seeks to equip students with a critical appreciation of how legacies can be achieved through effective management of event impacts and regeneration.
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LEI3028 – Building Your Personal Brand
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Elaine Vyner-Mayes
Credit Value: 10
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Building Your Personal Brand (4 Year Programme) (Semester 1), Coursework: 100% STD - Building Your Personal Brand (Semester 1), Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme); BA International Tourism Management;
Description: This module supports students in developing their own personal brand to facilitate their successful engagement with recruitment practices in the events, tourism and hospitality sectors. It provides opportunities to reflect on own experience, skill set and participation in mock recruitment processes, to build confidence and support the transition from university into the world of work.
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LEI3029 – Professional Consultancy Project
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Elaine Vyner-Mayes
Credit Value: 40
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Professional Consultancy Project (4 Year Programme), Coursework: 100% STD - Professional Consultancy Project, Coursework: 100%
Designated for:
Description: The purpose of this module is to develop the students ability to formulate, implement, and manage a successful, local client-based project within a relevant industry sector, providing vocational currency and enhancing changemaker and employability skills. The module also provides students with the opportunity to deepen their knowledge of the broader issues affecting that industry sector at regional level or beyond.
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LEI3030 – Leading and Developing Tourism & Hospitality Teams
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Elaine Vyner-Mayes
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Leading And Developing Tourism & Hospitality Teams, Coursework: 100%
Designated for:
Description: This module introduces the students to the theory and practice of training and management. It examines professional goals career management paths and professional development available in tourism and hospitality industries. Interpersonal skills, problem-solving, conflict management and emotional intelligence are discussed from both employee and managerial perspectives.
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LEI3031 – Consumer Behaviour in Hospitality & Tourism
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Fabio
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Consumer Behaviour In Hospitality & Tourism, Coursework: 100%
Designated for:
Description: This module explores the core concepts of consumer behaviour within tourism and hospitality industries. Students are introduced to the conceptual foundation of consumer behaviour and will learn about factors affecting tourist buying behaviour with a focus on cultural and socal influences as well as the influence of reference groups.
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LEI3032 – Integrated Marketing Communications for Events
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Elaine Vyner-Mayes
Credit Value: 10
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Integrated Marketing Communications For Events, Coursework: 100% STDFF - Integrated Marketing Communications For Events (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme);
Description: This module enables students to independently design an integrated marketing communications campaign for their chosen event. The module offers the opportunity to develop an extensive range of skills relating to employability, including planning, reasoning, strategic thinking and prioritizing as well as creativity.
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LEI3033 – Content Marketing & Public Relations for Events
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Alex Young
Credit Value: 10
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Content Marketing & Public Relations For Events (4 Year Programme), Coursework: 100% STD - Content Marketing & Public Relations For Events, Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme);
Description: This module enables students to devise a content marketing and public relations strategy for a chosen event entity. Concepts explored include principles of public relations, digital marketing and social media, as well as how storytelling can be used to drive effective promotion in these media spaces.
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LEI3034 – Urban Heritage & Culture
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Fabio
Credit Value: 10
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Urban Heritage & Culture (4 Year Programme), Coursework: 100% STD - Urban Heritage & Culture, Coursework: 100%
Designated for: Designated for: BA International Tourism Management; BA International Tourism Management (4 Year Programme);
Description: This module explores the relationship between urban heritage and tourism and their role in urban regeneration processes. Students will explore the development of `tourist-historic cities? and the wider role urban culture and heritage play for society through the lenses of urban regeneration, intangible heritage and heritage tourism, arts and museums.
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LEI3035 – Achieve Your Potential
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Anna Borley-Russell
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Achieve Your Potential, Coursework: 100%
Designated for:
Description: This module enables students to build their academic and professional skill set to support a smooth transition into the world of work. The module covers a range of inter-personal skills, in addition to offering opportunities to develop self-awareness, awareness of others and commitment to promoting wellbeing in professional settings.
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LEI3036 – Tourism & Hospitality Business Consultancy
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Alan Lovell
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STD - Tourism & Hospitality Business Consultancy, Coursework: 100%
Designated for:
Description: The purpose of this module is to equip the students with the skills and knowledge needed to successfully formulate, implement, and manage a successful, local client-based project within tourism and hospitality industries. The module also provides students with the opportunity to critically examine current issues in tourism and hospitality from a business management perspective at local and regional levels.
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LEI4001 – Dissertation
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Marcella Daye
Credit Value: 40
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STD - Dissertation, Coursework: 100% STDFF - Dissertation, Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme);
Description: A dissertation is the culmination of most programmes of undergraduate study, providing students with the opportunity to design and conduct an independent piece of research. Students select a topic of interest and develop this into a researchable idea.
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LEI4002 – Research Project
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Marcella Daye
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Research Project (4 Year Programme), Coursework: 100% JAN - Research Project (January), Coursework: 100% AUTDL - Research Project (Distance Learning) (September), Coursework: 100% STD - Research Project, Coursework: 100%
Designated for: Designated for: BA Events Management; BA Events Management (4 Year Programme); BA International Business Communication Top Up;
Description: This module enables students to independently carry out an investigation of a current 'industry' or 'sector' issue relevant to their degree and their professional development. The students will make use of relevant academic concepts to structure their investigation and then collect and analyse a sample of secondary data.
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LEI4003 – Joint Dissertation (Option A)
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Marcella Daye
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: One from the list of all other interdisciplinary dissertation modules must be studied as a co-requisite in the student's second subject.
Co-requisites: One from the list of all other interdisciplinary dissertation modules must be studied as a co-requisite in the student's second subject.
Assessment: STDFF - Joint Dissertation (Option A) 4 Year Programme, Coursework: 100% STD - Joint Dissertation (Option A), Coursework: 100%
Designated for:
Description: Students undertake one piece of independent research leading to the production of a single research report (dissertation). The research must be interdisciplinary, drawing from both of the student?s subjects. However, both subjects do not necessarily have to be represented equally in the study.
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LEI4004 – Joint Dissertation (Option B)
Field: EVENTS, TOURISM AND HOSPITALITY
Co-ordinator: Marcella Daye
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: One from the list of all other interdisciplinary dissertation modules must be studied as a co-requisite in the student's second subject.
Co-requisites: One from the list of all other interdisciplinary dissertation modules must be studied as a co-requisite in the student's second subject
Assessment: STDFF - Joint Dissertation (Option B) 4 Year Programme, Coursework: 100% STD - Joint Dissertation (Option B), Coursework: 100%
Designated for:
Description: This module is only available to Joint honours students who opt for a 'joint' degree, and must be taken with the equivalent module from the students second subject. Students undertake one piece of independent research leading to the production of a single research report (dissertation). The research must be interdisciplinary, drawing from both of the students subjects. However, both subjects do not necessarily have to be represented equally in the study. Previously successful joint dissertations have linked leisure management (Tourism / Events / Hospitality / Sport) with subjects as diverse as Business, Human Resource Management, Media and Popular Culture / Music, English, Advertising and Accounting.