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MKT2001 – Tactical and Strategic Marketing
Field: MARKETING
Co-ordinator: Grant Timms
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Tactical And Strategic Marketing, Coursework: 100% STDFF - Tactical And Strategic Marketing (4 Year Programme), Coursework: 100%
Designated for: Designated for: BSc Marketing; BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to enable students to develop a deeper understanding of how marketing is applied in a business context. The module will focus on the practical application of marketing concepts and techniques. Students will develop an appreciation of the importance of a planning discipline to ensure that the organisation constructs a customer-focused and competitively robust marketplace strategy to achieve organisational goals.
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MKT2006 – Brand Management
Field: MARKETING
Co-ordinator: Rob Horn
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Brand Management (4 Year Programme), Coursework: 100% 21NA - Brand Management (Nami), Coursework: 100% STD - Brand Management, Coursework: 100% 29AG - Brand Management (Amity Global Institute Pte Ltd, Singapore) September Cohort 9, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to explore the concepts and practice of branding and strategic brand management by providing a framework for comprehensive analysis and reflection.
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MKT2009 – E-Marketing
Field: MARKETING
Co-ordinator: Jocelene Quansah
Credit Value: 20
Level: 5
Timetable Slot: Semester 1 or 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - E-Marketing, Coursework: 100% STDF2 - E-Marketing, Coursework: 100% STDFF - E-Marketing (4 Year Programme), Coursework: 100% STD2 - E-Marketing, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BSc Marketing; BSc Marketing Management (4 Year Programme);
Description: This module will review the customer journey in a fragmented media and device environment, and will exmaine the new role of the customer in a world where customers can communicate with brands and other customers. We will explore ecommerce and review essential evaluation methods and tools. This module will also provide students with the opportunity to experiment with digital marketing tools to improve their employabiltyDrawing on scholarly research, as well as current business practice, we will examine, analyse and evaluate the most important marketing issues facing companies today who wish to succeed in this dynamic new digital environment.
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MKT2011 – Integrated Marketing Communications
Field: MARKETING
Co-ordinator: Jocelene Quansah
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Integrated Marketing Communications, Coursework: 100% STDFF - Integrated Marketing Communications (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BSc Leather Technology; BSc Leather Technology (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme); Diploma Of Higher Education In Leather Technology;
Description: The purpose of this module is to develop an understanding of Integrated Marketing Communications theory, and the scope of the integrated communication process in practice as both a philosophy and as a process model. More specifically, the module outlines an outside-in approach that is important to understand and appreciate the context of communication to consumers and stakeholders. It examines methods for creating an insightful overview of the target audience both internally and externally, and investigates key influences for building effective engagement through integrated marketing communications.
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MKT2012 – Public Relations Management and Practice
Field: MARKETING
Co-ordinator: Ken Punter
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Public Relations Management And Practice (4 Year Programme), Coursework: 100% STD - Public Relations Management And Practice, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to explore a range of PR management tools and techniques across the exciting and diverse PR industry. Students will learn about the function of PR as part of integrated marketing communications, as well as examining the role of PR within crisis management, event management, the not-for-profit sector, public affairs, and internal and external communications.
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MKT2020 – Professional Practice for the Creative Industries
Field: MARKETING
Co-ordinator: Elisha Dignam
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Professional Practice For The Creative Industries, Coursework: 100% STDFF - Professional Practice For The Creative Industries (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: This module will focus on developing students' commercial awareness within the context of the creative industries through the use of academic and practioner sources. Students will be provided with the opportunity to evaluate the interface between academic sources and application in practice, through research and networking activities.
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MKT2031 – Issues in Small Business and Entrepreneurship
Field: MARKETING
Co-ordinator: Ade
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Issues In Small Business And Entrepreneurship, Coursework: 100% STDFF - Issues In Small Business And Entrepreneurship (4 Year Programme), Coursework: 100%
Designated for:
Description: The purpose of this module is to explore and examine the challenges faced by small businesses in a National and International context. To develop students? ability to critically evaluate a range of academic, practitioner and quality journalistic sources and to develop communication skills through presentation and debate.
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MKT2035 – International Marketing Tactics
Field: MARKETING
Co-ordinator: Jason Vaughan
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites:
Co-requisites: None
Assessment: STD - International Marketing Tactics, Coursework: 100% STDFF - International Marketing Tactics (4 Year Programme), Coursework: 100%
Designated for: Designated for: BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to focus on the development of tactical marketing programmes for international markets. With increasing global competition and changes in customer behaviour that defy national boundaries, international marketing is no longer a marketing specialism but instead must be considered as an integral theme within any marketing programme.
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MKT2037 – The Consultant Entrepreneur
Field: MARKETING
Co-ordinator: Tommy Hutchinson
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - The Consultant Entrepreneur, Coursework: 100% STDFF - The Consultant Entrepreneur (4 Year Programme), Coursework: 100%
Designated for: Designated for: BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to give students an insight into SME consultancy. Students will work with real SME clients. They will be engaging in commercial projects, client briefs, market intelligence and client presentations. Students will be given real work experience in the demands and practices of the SME consultancy world.
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MKT2050 – Managing the Communications Process
Field: MARKETING
Co-ordinator: Kardi Somerfield
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Managing The Communications Process, Coursework: 100% STDFF - Managing The Communications Process (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BSc Marketing; BSc Marketing (4 Year Programme);
Description: The purpose of this module is to focus on the process of campaign planning and execution for an Advertising / Marketing Communications application. This will involve undertaking `problem-based? projects and selecting messages, tools and media appropriate for an effective campaign. Students will experience managing the communications project from concept to content production.
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MKT2052 – Creativity and Feasibility
Field: MARKETING
Co-ordinator: Barry Crisp
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Creativity And Feasibility (4 Year Programme), Coursework: 100% STD - Creativity And Feasibility, Coursework: 100%
Designated for:
Description: The purpose of this module is to expose students to developing creativity, testing the feasibility of ideas and building resilience. Using a variety of creativity techniques students will develop several business ideas, test their feasibility and use this as a go / no go decision making experiences using a toolkit of methods in order to build their resilience.
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MKT2053 – Entrepreneurial Study Tour
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Entrepreneurial Study Tour, Coursework: 100% STDFF - Entrepreneurial Study Tour (4 Year Programme), Coursework: 100%
Designated for:
Description: The purpose of this module is to provide students with the opportunity to engage with businesses and business owners outside of the UK on a study tour. Students will experience a commercial environment and be able to liaise with practicing entrepreneurs.
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MKT2054 – Entrepreneurship in Practice
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Entrepreneurship In Practice (4 Year Programme), Coursework: 100% STD - Entrepreneurship In Practice, Coursework: 100%
Designated for:
Description: This module will also help prepare students for small busines sstart up by developing entrepreneurship, business development and management skills through the application of vocationally relevant knowledge. Through placements and work shadowing students will have the opportunity to observe and to work within an SME environment to develop thir own profressional practice.
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MKT2055 – Opportunity into Innovation
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Opportunity Into Innovation (4 Year Programme), Coursework: 100% STD - Opportunity Into Innovation, Coursework: 100%
Designated for:
Description: The pursuit of opportunity is fundamental to the formation, growth and survival of any business enterprise. This module will explore why innovation is important and how to identify opportunities and turn them into viable businesses. The emphasis is on practical application of innovation and finding an opportunity for a new venture creation.
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MKT2056 – Drivers of Innovation in Fashion
Field: MARKETING
Co-ordinator: Christiana Stephen
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Drivers Of Innovation In Fashion (4 Year Programme), Coursework: 100% STD - Drivers Of Innovation In Fashion, Coursework: 100%
Designated for: Designated for: BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme);
Description: This module will explore why innovation is important and identify consumer mega trends and their application within the fashion industry. The emphasis is on observation of the application of sustainable innovation within existing sectors current and emerging fashion markets, identifying potential opportunities
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MKT2057 – Fashion Buying, Merchandising and VM
Field: MARKETING
Co-ordinator: Laura Arrowsmith
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Fashion Buying, Merchandising And Vm, Coursework: 100% STDFF - Fashion Buying, Merchandising And Vm (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme);
Description: This module provides students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in both the Fashion physical and digital retail environment. Students will learn about the distinct roles and interelationships between buying, merchandising and visual merchandising and the importance of a customer-centric approach at various market levels.
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MKT2058 – Fashion Marketing and Promotion in Practice
Field: MARKETING
Co-ordinator: Elisha Dignam
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Fashion Marketing And Promotion In Practice (4 Year Programme), Coursework: 100% STD - Fashion Marketing And Promotion In Practice, Coursework: 100%
Designated for:
Description: This module helps to prepare students for working in the Fashion industry through the development of workplace and management skills. Through internships, work shadowing and a study tour, students will have the opportunity to observe and to work within a fashion and lifestyle environment in the UK and internationally to develop their own professional practice.
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MKT2059 – Marketing Research and Insight
Field: MARKETING
Co-ordinator: Martin Smith
Credit Value: 20
Level: 5
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Marketing Research And Insight, Coursework: 100% STDFF - Marketing Research And Insight (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BSc Marketing; BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to enable students to develop a detailed understanding of the way in which research informs a range of key marketing decisions. Students will explore the concepts and practice of marketing research, developing both a methodological understanding and the practical skills required to locate, gather, interpret and apply relevant data to marketing problems and to gain marketing insight
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MKT2060 – The Customer Experience
Field: MARKETING
Co-ordinator: Tommy Hutchinson
Credit Value: 20
Level: 5
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - The Customer Experience, Coursework: 100% STDFF - The Customer Experience (Integrated Foundation Year), Coursework: 100%
Designated for: Designated for: BSc Marketing; BSc Marketing (4 Year Programme); BSc Marketing Management (4 Year Programme);
Description: The purpose of this module is to provide an overview of both traditional and contemporary marketing techniques used to enhance the customer experience.The distinctive challenges faced by service marketers will be studied and this module will look at both online and offline customer experiences and how to manage these as part of a customer relationship management strategy