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MKTM003 – Marketing: Principles and Management
Field: MARKETING
Co-ordinator: Nayyer Samad
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPRDL - Marketing: Principles And Management (Distance Learning), Coursework: 100% AU2DL - Marketing: Principles And Management, Coursework: 100%
Designated for:
Description: The purpose of this module is to examine the principles and practice of marketing management. The core principles of the marketing concept will be established and major decision areas for creating and delivering customer value will be explored and evaluated in the context of current theory and practice.
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MKTM018 – Global Marketing Strategy
Field: MARKETING
Co-ordinator: Jason Vaughan
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - Global Marketing Strategy, Coursework: 100%
Designated for: Designated for: MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route); Postgraduate Diploma In Leather Technology (Professional);
Description: The purpose of this module is to critically examine the marketing challenges and opportunities faced by firms as they develop and grow in international markets. A variety of analytical frameworks are examined and applied to a range of businesses and strategic global marketing plans developed.
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MKTM021 – Dissertation and Research Methods
Field: MARKETING
Co-ordinator: Jason Vaughan
Credit Value: 60
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SUM - Dissertation And Research Methods Ft, Coursework: 100% SPRPT - Dissertation And Research Methods Pt (February Cohort, 3 Terms), Coursework: 100% AUTPT - Dissertation And Research Methods Pt, Coursework: 100% AUT - Dissertation And Research Methods Ft, Coursework: 100% SPR - Dissertation And Research Methods Ft, Coursework: 100%
Designated for: Designated for: MSc Digital Marketing; MSc International Marketing Strategy;
Description: The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.
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MKTM026 – International Marketing Communications
Field: MARKETING
Co-ordinator: Christiana Stephen
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - International Marketing Communications, Coursework: 100%
Designated for: Designated for: MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route);
Description: The purpose of this module is to develop understanding of the formulation, management and implementation of integrated marketing communication plans and associated activities, in a variety of international and organisational contexts.
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MKTM027 – Strategic Digital Marketing
Field: MARKETING
Co-ordinator: Ken Punter
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUT - Strategic Digital Marketing, Coursework: 100% AUT2 - Strategic Digital Marketing, Coursework: 100%
Designated for: Designated for: MA International Hotel Management; MA International Tourism Development; MSc Digital Marketing; MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route);
Description: The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice. Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.
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MKTM028 – Strategic Marketing
Field: MARKETING
Co-ordinator: Deborah Clewes
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUTDL - Strategic Marketing (Distance Learning), Coursework: 100% AUTEP - Strategic Marketing (Epsilon Net College, Greece), Coursework: 100% AU2DL - Strategic Marketing (Distance Learning), Coursework: 100% SPRDL - Strategic Marketing, Coursework: 100% SUMAG - Strategic Marketing (Amity Global Institute Pte Ltd, Singapore), Coursework: 100% AU2SD - Strategic Marketing (Stafford Associates, Ras Al Khaimah), Coursework: 100% AUTHB - Strategic Marketing (Helsinki School Of Business) September/October Cohort, Coursework: 100% AUTAI - Strategic Marketing (Amity Global Business School, Mauritius), Coursework: 100%
Designated for: Designated for: Mba;
Description: The purpose of this module is to equip senior and aspiring senior managers with marketing knowledge and skills to help shape organisational success. The module will give participants a strategic perspective of marketing management and an understanding of the strategic marketing planning process.
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MKTM030 – Global Marketing Issues
Field: MARKETING
Co-ordinator: Martin Smith
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - Global Marketing Issues, Coursework: 100%
Designated for: Designated for: MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route);
Description: The purpose of this module is to examine the factors and influences that shape demand and supply within a multi-faceted global context. It explores approaches, tools and frameworks available for identifying and analysing the impact of identified factors and influences on marketing decisions.
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MKTM031 – International Marketing Research
Field: MARKETING
Co-ordinator: Gil Ogilvie-Johns
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUT - International Marketing Research, Coursework: 100% AUT2 - International Marketing Research, Coursework: 100%
Designated for: Designated for: MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route);
Description: The purpose of this module is to explore how information is used to aid strategic international decision-making. The module explores the issues and challenges that exist in international marketing research, providing a suite of problem solving and decision-making tools derived from scientific theory and industry best practice.
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MKTM033 – The Entrepreneurship Report
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: MKTM028 and STRM043
Assessment: AUTAG - The Entrepreneurship Report (Amity Global Institute Pte Ltd, Singapore), Coursework: 100% SPRHB - The Entrepreneurship Report (Helskinki School Of Business) September/October, Coursework: 100% SUMSE - The Entrepreneurship Report (Stanford Education, Hong Kong), Coursework: 100% AUTHR - The Entrepreneurship Report (Human Resource Management Institute, Sri Lanka) (March), Coursework: 100% AUHRM - The Entrepreneurship Report (Human Resource Management Institute, Sri Lanka), Coursework: 100% SUMHR - The Entrepreneurship Report (Human Resource Management Institute, Sri Lanka) (March), Coursework: 100% SUMDL - The Entrepreneurship Report (Distance Learning), Coursework: 100% SPRAI - The Entrepreneurship Report (Amity Global Business School, Mauritius) September/October Cohort 4, Coursework: 100% AUTDL - The Entrepreneurship Report (Distance Learning), Coursework: 100% AUTEP - The Entrepreneurship Report (Epsilon Net College, Greece), Coursework: 100% SPRDL - The Entrepreneurship Report (Distance Learning), Coursework: 140% SPRAG - The Entrepreneurship Report (Amity Global Institute Pte Ltd, Singapore), Coursework: 100%
Designated for: Designated for: Mba;
Description: This module explores how to identify and exploit a gap in the market and consider tactics and metrics for the key functional areas to produce a convincing business plan including a road map for a business.
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MKTM040 – Marketing Practice (SLMDA
Field: MARKETING
Co-ordinator: Stephen Castle
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPRDA - Marketing Practice (Slmda), Coursework: 100% AU2DA - Marketing Practice (Slmda, Coursework: 100%
Designated for:
Description: The purpose of this module is to develop understanding of today's increasingly dynamic & complex environment Marketing is an essential management & leadership competence that drives stakeholder and shareholder value. The Marketing in Practice module will equip apprentices with the skills to help shape organisational success. The module will give participants a strategic perspective of marketing management with respect to the analysis, planning, implementation and control of marketing activities, as well as insight and exposure to marketing in practice, with extensive consideration of digital marketing.Through studying this module, apprentices will develop a critical understanding of customer value in any organisation and how a marketing orientation delivers that value, and its implications in practice. It enables apprentices to critically evaluate the tasks, responsibilities and value of marketing (as a philosophy, as well as an activity) to create and deliver a customer-focused and competitively robust marketplace strategy through the use of the marketing mix and digital technology.
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MKTM044 – Strategic Marketing Management
Field: MARKETING
Co-ordinator: Deborah Clewes
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - Strategic Marketing Management, Coursework: 100% AUT2 - Strategic Marketing Management, Coursework: 100% AUT - Strategic Marketing Management, Coursework: 100%
Designated for: Designated for: MSc International Business Management; MSc International Marketing Strategy; MSc International Marketing Strategy (Placement Route); Postgraduate Diploma In Leather Technology (Professional);
Description: The purpose of this module is to examine the principles and practice of marketing management. The core principles of the marketing concept will be established and major decision areas for creating and delivering customer value will be explored and evaluated in the context of current theory and practice.
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MKTM045 – Innovation and Entrepreneurship
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - Innovation And Entrepreneurship, Coursework: 100%
Designated for:
Description: The purpose of this module is to equip learners with entrepreneurial and intrapreneurial knowledge and skills, examining how these are deployed in different contexts; in establishing new ventures and in supporting growing organisations, where creativity is a driver of innovation and change.
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MKTM047 – Marketing Innovation
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SUM - Marketing Innovation (Summer), Coursework: 100% SPR - Marketing Innovation (Spring), Coursework: 100% AUT2 - Marketing Innovation (Autumn Y2), Coursework: 100%
Designated for: Designated for: MBA Placement;
Description: The purpose of this module is to take a visionary approach and equip learners with innovation knowledge and skills, to deal with the challenges of a fast-moving marketplace, supporting growing organisations in their marketing, where creativity is a driver of innovation and change.
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MKTM055 – Innovative Thinking
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 10
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SUM - Innovative Thinking, Coursework: 100% SPRDL - Innovative Thinking (Distance Learning), Coursework: 100% SPR - Innovative Thinking, Coursework: 100% SUMDL - Innovative Thinking, Coursework: 100%
Designated for:
Description: In growing organisations, creativity is a driver of innovation and change. The purpose of this module is to equip leaders with an innovative and entrepreneurial mindset which encompasses theknowledge, skills, and strategies to address unexploited business opportunities.
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MKTM056 – Customers, Markets and Stakeholders
Field: MARKETING
Co-ordinator: Deborah Clewes
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SUM - Customers, Markets And Stakeholders, Coursework: 100% SUMDL - Customers, Markets And Stakeholders (Distance Learning), Coursework: 100% AUT2 - Customers, Markets And Stakeholders, Coursework: 100% AU2DL - Customers, Markets And Stakeholders (Distance Learning), Coursework: 100%
Designated for:
Description: The purpose of this module is to equip leaders with marketing knowledge and skills and an understanding of how market orientation contributes to organisational success. The module will give leaders a strategic, contemporary digital and applied perspective of marketing management and the associated planning process.
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MKTM057 – Digital Diversity
Field: MARKETING
Co-ordinator: Kardi Somerfield
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUT - Digital Diversity (Autumn), Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: This module will explore the ethical and regulatory dimensions of digital marketing. We will equip you to lead teams and projects with integrity and with a clear understanding of the benefits and regulatory requirements of inclusion and diversity in the digital marketing specialism, for organisational and societal change.
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MKTM058 – Digital Futures
Field: MARKETING
Co-ordinator: Matthew Holtz
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - Digital Futures (Spring), Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: Digital marketing is inherently geared towards the pursuit of innovation. We will equip you to make decisions about how to focus appropriately in this past-paced environment and make strategic decisions about which developments are an appropriate investment. We will also embrace the excitement and intellectual stimulation of exploring innovative solutions.
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MKTM059 – E-Commerce
Field: MARKETING
Co-ordinator: Elisha Dignam
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - E-Commerce (Spring), Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: This module focuses on the intricacies of eCommerce, delving into the diverse consumer segments that exist within a digital space, as well as the various online buying journeys that consumers may take. We will equip you with the skills to adopt a data-driven insight to develop digital marketing strategies and improve performance.
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MKTM060 – Social Media and Content
Field: MARKETING
Co-ordinator: Billy Little
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUT - Social Media And Content (Autumn), Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: Social Media has provided marketing practitioners with `reach? and engagement with audiences on an unprecedented scale. This module will explore what is meant by social media and how it can best be used effectively for marketing. Operational, ethical and legislative challenges are also covered. This will be a stimulating module that will equip you to understand, choose and justify the most appropriate social media spaces, networks, platforms and tools to deliver successful digital marketing campaigns.
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MKTM061 – The Professional Digital Marketer
Field: MARKETING
Co-ordinator: Rebecca Fakoussa
Credit Value: 20
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SPR - The Professional Digital Marketer (Spring), Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: This module focuses on your personal development and digital presentation. We explore your professional goals and help you to create and execute a personalised skills development plan. The assessment strategy is designed to equip you with a public-facing web portfolio, an appropriate digital presence and an enhanced professional network.
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MKTM062 – Extended Project
Field: MARKETING
Co-ordinator: Jason Vaughan
Credit Value: 60
Level: 7
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: SUM - Extended Project, Coursework: 100%
Designated for: Designated for: MSc Digital Marketing;
Description: The purpose of this module is to design and execute an independent enquiry applied to a practical solution or problem in the context of digital marketing. It provides an opportunity for the student to develop and demonstrate advanced scholarship skills while working on a project in their area of specialism.
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MKTM064 – Marketing Innovation
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 20
Level: 7
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: SPR2 - Marketing Innovation, Coursework: 100% SPR - Marketing Innovation, Coursework: 100%
Designated for: Designated for: Mba;
Description: This module aims to provide learners with a comprehensive understanding of entrepreneurial and intrapreneurial principles, focusing on their application in various business scenarios and emphasising the importance of creativity as a catalyst for innovation and transformation in any business environment.