-
MKT1001 – Foundations of Marketing
Field: MARKETING
Co-ordinator: Matthew Holtz
Credit Value: 20
Level: 4
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: 19SO - Foundations Of Marketing (South Thames College), Coursework: 100% 11NA - Foundations Of Marketing (Nami), Coursework: 100% STDFF - Foundations Of Marketing (4 Year Programme) Semester 1, Coursework: 100% 19GU - Foundations Of Marketing, Coursework: 100% AUTAG - Foundations Of Marketing (Amity Global Institute Pte Ltd, Singapore) September /October Cohort, Coursework: 100% STD - Foundations Of Marketing (Semester 1), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Fashion Marketing & Promotion; BSc Leather Technology; Certificate Of Higher Education In Leather Technology;
Description: The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment..
-
MKT1002 – Introduction to Marketing Communications
Field: MARKETING
Co-ordinator: Matthew Holtz
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDUN - Introduction To Marketing Communications (Unic), Coursework: 100% 19GU - Introduction To Marketing Communications, Coursework: 100% 19SO - Introduction To Marketing Communications (South Thames College), Coursework: 100% STD - Introduction To Marketing Communications, Coursework: 100% STDFF - Introduction To Marketing Communications (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BSc Leather Technology; Certificate Of Higher Education In Leather Technology;
Description: The purpose of this module is to provide students with an opportunity to explore current and emerging practices in marketing communications across a range of industries and sectors.
-
MKT1003 – Enterprise and Opportunity
Field: MARKETING
Co-ordinator: Elizabeth
Credit Value: 20
Level: 4
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: 11NA - Enterprise And Opportunity (Nami), Coursework: 100%
Designated for:
Description: In an enterprise society individuals are rewarded for taking initiative and delivering creative new 'solutions', whether these are new businesses, processes, products, services, or projects. Through 'real world' challenges, and simulations, this module combines useful and practical techniques to help students develop their skills and career, whether as a manager, an employee or an entrepreneur.
-
MKT1005 – Entrepreneurial Skills Development
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 4
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: AUTUN - Entrepreneurial Skills Development (Unic), Coursework: 100%
Designated for:
Description: This module aims to develop students understanding of entrepreneurship and develop their entrepreneurial skills, behaviours, and attitudes needed to succeed in the modern business environment. In the light of this, students will evaluate their personal efficacy and undertake to develop their entrepreneurial potential and capabilities.
-
MKT1018 – Foundations of Advertising Media
Field: MARKETING
Co-ordinator: Barry Crisp
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: MKT1002
Assessment: STD - Foundations Of Advertising Media, Coursework: 100% STDFF - Foundations Of Advertising Media (4 Year Programme), Coursework: 100% 19SO - Foundations Of Advertising Media (South Thames College), Coursework: 100% 19GU - Foundations Of Advertising Media, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: The purpose of this module is to provide an opportunity for students to learn about a variety of advertising media such as Television, Radio and Out of Homeand develop an understanding of the key concepts around media selection, audiences and buying.Students will go on to experience the challenge of creating a campaign, with particular focus on the creative thinking and project management, essential for an advertising environment.
-
MKT1019 – Introducing Social Enterprise
Field: MARKETING
Co-ordinator: Jieun Ryu
Credit Value: 20
Level: 4
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Introducing Social Enterprise (4 Year Programme), Coursework: 100%
Designated for:
Description: The purpose of this module is to introduce students to the subject of social entrepreneurship. This module will investigate the motivations and activities of social entrepreneurs in the start up phase of a new business. Through invesigating both UK and international social enterprise activity students gain an understanding of the context, the social outcomes and the important role of the entrepreneurial mindset in addressing some of the challenges faced by societies, communities and individuals.
-
MKT1029 – Digital Marketing Essentials
Field: MARKETING
Co-ordinator: Christiana Stephen
Credit Value: 20
Level: 4
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Digital Marketing Essentials, Coursework: 100% 19SO - Digital Marketing Essentials (South Thames College), Coursework: 100% 19GU - Digital Marketing Essentials, Coursework: 100% STDFF - Digital Marketing Essentials (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: This module provides students with a foundation in digital marketing. Students will explore the promotional and brand-community aspects of the discipline via social media platforms and promotional content. They will also develop the skills and knowledge to develop plans, going on to create a digital marketing campaign, selecting the right combination of tools to achieve specific, commercial objectives.
-
MKT1030 – Understanding Consumers
Field: MARKETING
Co-ordinator: Simon Wragg
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: 19GU - Understanding Consumers, Coursework: 100% STDFF - Understanding Consumers (4 Year Programme), Coursework: 100% 19SO - Understanding Consumers (South Thames College), Coursework: 100% STD - Understanding Consumers, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: The purpose of this module is to provide an overview of the importance of consumer behaviour and the relationship between understanding consumers and its impact on business. This module will focus on understanding the basis for consumer behaviour, and the importance to marketers in understanding the factors that affect it, including psychological, personal, social and technological factors.
-
MKT1039 – Professional Practice Enterprise
Field: MARKETING
Co-ordinator: Tommy Hutchinson
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Professional Practice Enterprise (4 Year Programme), Coursework: 100%
Designated for:
Description: The purpose of this module is to establish professionalism by identifying areas for self-development and explore strengths and weaknesses. Students are encouraged to develop their digital profile and networking abilities. Students will learn to communicate effectively, confidently and appropriately to a range of audiences. A key aspect of the module is to allow students the opportunity for self reflection and self assessment.
-
MKT1043 – Professional Skills for Marketing Practice
Field: MARKETING
Co-ordinator: Barry Crisp
Credit Value: 20
Level: 4
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: 19SO - Professional Skills For Marketing Practice (South Thames College), Coursework: 100%
Designated for:
Description: This module will equip students with the practical skills needed to undertake effective research and analysis. Students will learn to differentiate a range of marketing research strategies and use a selection of marketing research techniques to initiate and undertake critical analysis, applying findings to solve a set marketing problem and to approach the analysis of the business environment when conducting marketing audits applied to specific brands, companies and industry sectors. This is a skills-module and as such its focus is on the learning of the practical real-life skills required by professional marketers when conducting research in business.
-
MKT1044 – Brand Stories and Consumer Behaviour
Field: MARKETING
Co-ordinator: Billy Little
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: NONE
Co-requisites: NONE
Assessment: STD - Brand Stories And Consumer Behaviour, Coursework: 100% STDFF - Brand Stories And Consumer Behaviour (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Fashion Marketing & Promotion;
Description: To provide an overview of how understanding consumers can be applied to building successful brands. To understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technological. To introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
-
MKT1047 – Professional Skills for Marketing Practice
Field: MARKETING
Co-ordinator: Barry Crisp
Credit Value: 20
Level: 4
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Professional Skills For Marketing Practice (With Integrated Foundation Year), Coursework: 100% 19GU - Professional Skills For Marketing Practice, Coursework: 100% STD - Professional Skills For Marketing Practice, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: In this module students will develop practical real-life skills required by professional marketers. There is a strong focus on market research, business environment, communication skills, creativity, academic and professional integrity. Students will also develop numeracy skills required of a marketing professional and apply relevant tools and techniques in a marketing context.
-
MKT1201 – Foundations of Marketing
Field: MARKETING
Co-ordinator: Barry Crisp
Credit Value: 20
Level: 4
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDDA - Foundations Of Marketing (Degree Apprenticeship), Coursework: 100%
Designated for:
Description: The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment.