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MKT3010 – Strategic Marketing Management
Field: MARKETING
Co-ordinator: Grant Timms
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Strategic Marketing Management (4 Year Programme), Coursework: 100% STD - Strategic Marketing Management, Coursework: 100%
Designated for: Designated for: BSc Marketing;
Description: The purpose of this module is to prepare marketing students for a career in a marketing role. Marketing management seeks to prepare students for employment through enabling a deep understanding of the philosophy and practice of marketing. The module seeks to justify the purpose of marketing through the practical acquisition of key skills based around defining, creating and delivering customer value.
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MKT3014 – Campaign Planning
Field: MARKETING
Co-ordinator: Billy Little
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Campaign Planning, Coursework: 100% STDFF - Campaign Planning (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme);
Description: Students will explore a range of issues that underpin campaign development and will develop skills in analysing the context for campaigns. Students will develop strategies and plan campaigns for a range of different scenarios, using both analytical and creative skills to identify appropriate activities and media.
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MKT3017 – Principles of Marketing Management
Field: MARKETING
Co-ordinator: Rob Horn
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: 39SE - Principles Of Marketing Management (Stanford Education, Hong Kong), Coursework: 100% 39FT - Principles Of Marketing Management (Foreign Trade University, Vietnam), Coursework: 100% 39KO - Principles Of Marketing Management (Universum College, Kosovo), Coursework: 100% AUTDL - Principles Of Marketing Management (Distance Learning), Coursework: 100% 39TS - Principles Of Marketing Management (Tmc Academy, Singapore) October, Coursework: 100% DL - Principles Of Marketing Management (Distance Learning) (Sept-Dec), Coursework: 100% 39FH - Principles Of Marketing Management Ho Chi Min, Coursework: 100% STD - Principles Of Marketing Management, Coursework: 100%
Designated for: Designated for: BA Marketing Management Top-Up; BSc Leather Technology; BSc Leather Technology (4 Year Programme);
Description: The purpose of this module is to explore the tools, concepts & models that are essential to inform marketing strategy. This module will examine the macro and micro environments and evaluate the strategic fit between company strengths and market opportunities.
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MKT3026 – Opportunity, Innovation and Entrepreneurship
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: 39AG - Opportunity, Innovation And Entrepreneurship (Amity Global Institute Pte Ltd, Singapore) September/October, Coursework: 100% 33AG - Opportunity, Innovation And Entrepreneurship (Amity Global Institute Pte Ltd, Singapore) March, Coursework: 100%
Designated for:
Description: Innovation leads to new products, services and business ventures. In an increasingly crowded business environment, entrepreneurs and managers must develop innovative ways of creating and exploiting new opportunities if they are to gain competitive advantage in tomorrow's markets. This module highlights the sources of opportunity and innovation and the entrepreneurial mindset needed for successful start up and Corporate Entrepreneurship.
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MKT3031 – Entrepreneurial Strategy
Field: MARKETING
Co-ordinator: Tommy Hutchinson
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Entrepreneurial Strategy (4 Year Programme), Coursework: 100% STD - Entrepreneurial Strategy, Coursework: 100%
Designated for: Designated for: BA Business Entrepreneurship Top-Up; BA Business Management (Entrepreneurship); BA Entrepreneurship & Innovation;
Description: This module helps students manage in an ever-changing world, where an ability to respond rapidly to new, emerging opportunities is often the difference between organizational success and failure. Traditional approaches to strategic management need to be adapted and expanded to incorporate entrepreneurial management techniques. This module explores the development of organisational strategy from the needs of new and growing ventures, and focuses on the knowledge, skills and attitudes adopted by successful entrepreneurial managers.
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MKT3036 – Advertising Consultancy Project
Field: MARKETING
Co-ordinator: Kardi Somerfield
Credit Value: 40
Level: 6
Timetable Slot: Semester 2
Pre-requisites: MKT2020
Co-requisites: None
Assessment: STD - Advertising Consultancy Project, Coursework: 100% STDFF - Advertising Consultancy Project (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year;
Description: Students will learn how to formulate, implement, and manage client based integrated advertising and brand communication projects. Students will create an integrated marketing communications plan that responds appropriately to an external agency client brief and is of an industry standard.
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MKT3037 – Issues in Advertising Practice
Field: MARKETING
Co-ordinator: Matthew Holtz
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Issues In Advertising Practice (4 Year Programme), Coursework: 100% STD - Issues In Advertising Practice, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing;
Description: This module explores current trends and challenges in advertising, with a view to developing a point of view on key issues and a working understanding of the regulations and codes of conduct governing the industry.Topics such as stereotyping, sustainability, consumer power and ethics will be tackled from both a consumer and an industry perspective.
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MKT3038 – Advertising
Field: MARKETING
Co-ordinator: Matthew Holtz
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: 39FT - Advertising (Foreign Trade University, Vietnam), Coursework: 100% STD - Advertising, Coursework: 100% 39FH - Advertising Ho Chi Min, Coursework: 100% DL - Advertising (Distance Learning), Coursework: 100%
Designated for: Designated for: BA International Business Communication Top Up; BA Marketing Management Top-Up;
Description: The purpose of this module is to provide a creative and contemporary appraisal of the radically evolving world of advertising. Advertising needs to address a changing environment and the challenge is to understand advertising's developing role within business and society. This module explores advertising communications, theories, concepts and frameworks, whilst encouraging students to develop their creativity to overcome contemporary issues within advertising management practice.
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MKT3039 – Digital Marketing
Field: MARKETING
Co-ordinator: Ken Punter
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: DL - Digital Marketing (Distance Learning), Coursework: 100% 39FT - Digital Marketing (Foreign Trade University, Vietnam), Coursework: 100% 39FH - Digital Marketing Ho Chi Min, Coursework: 100% STD - Digital Marketing, Coursework: 100% STDFF - Digital Marketing (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Business Entrepreneurship Top-Up; BA International Business Communication Top Up; BA Marketing Management Top-Up;
Description: The purpose of this module is to provide an overview of digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice.Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels, learning from current practice and theory.
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MKT3040 – Global Marketing
Field: MARKETING
Co-ordinator: Martin Smith
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: 39FH - Global Marketing Ho Chi Min, Coursework: 100% 39FT - Global Marketing (Foreign Trade University, Vietnam), Coursework: 100% STD - Global Marketing, Coursework: 100% DL - Global Marketing (Distance Learning), Coursework: 100%
Designated for: Designated for: BA Business Entrepreneurship Top-Up; BA Marketing Management Top-Up;
Description: With ever increasing world trade, and a growing integration of our world's major economies, the advancement of globalization will mean that the global marketing strategy of an organisation will inevitably continue to be a significant issue. This module will give students an appreciation of effective and decisive global marketing strategies. It will review the role of global marketing managers and the complexity of operating in several countries.
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MKT3041 – The Marketing Manager
Field: MARKETING
Co-ordinator: Mike Chiariello
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: DL - The Marketing Manager (Distance Learning), Coursework: 100%
Designated for:
Description: This module aims to apply the relevant marketing skills, attitudes and behaviours needed for individuals to succeed in the modern business environment. Students will be exposed to concepts, practices and exemplars of professional marketing activity across a wide range of contexts. In the light of this understanding, students will evaluate their personal efficacy and undertake to develop their professional marketing potential and capabilities.
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MKT3046 – Content Creation for Marketing
Field: MARKETING
Co-ordinator: Ken Punter
Credit Value: 20
Level: 6
Timetable Slot: Semester 1 or 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Content Creation For Marketing (4 Year Programme) Semester 1, Coursework: 100% STD - Content Creation For Marketing (Semester 1), Coursework: 100% STDF2 - Content Creation For Marketing (4 Year Programme) Semester 2, Coursework: 100% STD2 - Content Creation For Marketing (Semester 2), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Business Entrepreneurship Top-Up; BA Entrepreneurship & Innovation; BA Entrepreneurship & Innovation (4 Year Programme); BA Fashion Marketing & Promotion; BA Fashion Marketing & Promotion (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme);
Description: The purpose of this module is to focus on the development and building of professionally relevant content on a variety of platforms which will enable the student to develop skills in real time, relevant marketing communications and content creation.The creation of content will be linked to relevant academic theory in communication and visual language which will underpin the student?s choices.
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MKT3048 – Business Planning
Field: MARKETING
Co-ordinator: Adeboye Dada
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Business Planning, Coursework: 100% STDFF - Business Planning (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Business Management (Entrepreneurship); BA Entrepreneurship & Innovation;
Description: The purpose of this module is to allow students to develop a busines splan for a new venture of their choice and source the appropriate funding. This could be a new commercial business, a development of an existing business, or a social enterprise (such as a community project or charitable enterprise). This highly practical module to students future provides the knowledge and information needed to ensure the production of "commercial quality" proposals, and have initial conversations to attract funding.
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MKT3049 – Digital Entrepreneur
Field: MARKETING
Co-ordinator: Rebecca Fakoussa
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Digital Entrepreneur (4 Year Programme), Coursework: 100% STD - Digital Entrepreneur, Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Entrepreneurship & Innovation; BA Entrepreneurship & Innovation (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme);
Description: To remain competitive in today's digital world, businesses need to move fast. Digital entrepreneurship module will focus on issues related to creating and doing business in the Digital Era. Main emphasis of the module is on practical aspects of digital entrepreneurship, including digital entrepreneurship skills, tools, practices and processes.
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MKT3050 – Disruptive Innovations
Field: MARKETING
Co-ordinator: Katerina Thomas
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Disruptive Innovations, Coursework: 100% STDFF - Disruptive Innovations (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Entrepreneurship & Innovation;
Description: Disruptive technology is changing the innovation landscape of inductries and sectors. This module will explore the impact of social change and disruptive innovations on business in an evolving digital world. Emphasis will be placed on the practical use of disruptive technologies and their use in modern businesses.
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MKT3052 – Entrepreneurial Skills and Freelancing
Field: MARKETING
Co-ordinator: Adeboye Dada
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - Entrepreneurial Skills And Freelancing (4 Year Programme), Coursework: 100% STD - Entrepreneurial Skills And Freelancing, Coursework: 100%
Designated for: Designated for: BA Fashion Marketing & Promotion;
Description: The purpose of this module is to equip learners with entrepreneurial and intrapreneurial knowledge and skills, examining how these are deployed in different contexts, in establishing new business ventures and growing organisations, where creativity is a driver of innovation and change.
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MKT3056 – Business-to-Business (B2B) Marketing
Field: MARKETING
Co-ordinator: Tommy Hutchinson
Credit Value: 20
Level: 6
Timetable Slot: Semester 1
Pre-requisites: None
Co-requisites: None
Assessment: STD - Business-To-Business (B2b) Marketing, Coursework: 100% STDFF - Business-To-Business (B2b) Marketing (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BSc Marketing; BSc Marketing (4 Year Programme);
Description: The purpose of this module is to enable students to understand and evaluate how the Marketing concepts are applied in the Business-to-Business market. The module also introduces the use of analytical models to evaluate the various stages of an effective marketing process. This will allow students to further develop their critical thinking skills by using the models for evaluating the implications ot their variables, benefits and limitations and how to reach advantageous relationships with customers. The module considers key basic marketing analytics concepts and models, and faciliates their application to the B2B context through a mediation between theory and reflections on significant case studies for enabling the learning in practice.
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MKT3057 – Luxury Brand Management
Field: MARKETING
Co-ordinator: Rob Horn
Credit Value: 20
Level: 6
Timetable Slot: Semester 2
Pre-requisites: None
Co-requisites: None
Assessment: STD - Luxury Brand Management, Coursework: 100% DL - Luxury Brand Management, Coursework: 100% STDFF - Luxury Brand Management (Integrated Foundation Year), Coursework: 100% 39FT - Luxury Brand Management, Coursework: 100% 39FH - Luxury Brand Management Ho Chi Min, Coursework: 100%
Designated for: Designated for: BA Marketing Management Top-Up; BSc Marketing; BSc Marketing (4 Year Programme);
Description: The purpose of this module is to examine luxury brand management by understanding what luxury means and why consumers buy luxury. How to develop a successful luxury brand and the key challenges and opportunities of luxury brand management in today?s global and digital context. Successful brands are those that understand the challenge of finding a balance between being timeless through communicating their brand story and heritage; being current and relevant for the moment through strong brand positioning, visual identity, differentiated customer experience and addressing brand challenges; and being innovative in anticipating future opportunities.
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MKT4001 – Marketing Dissertation
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 40
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STD - Marketing Dissertation, Coursework: 100% STDFF - Marketing Dissertation (4 Year Programme), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Entrepreneurship & Innovation; BA Entrepreneurship & Innovation (4 Year Programme); BSc Marketing; BSc Marketing (4 Year Programme);
Description: The overall aim of the module is to develop advanced personal scholarship skills and subject knowledge through the design and conduct of an independent piece of academically rigorous research.
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MKT4002 – Research Project
Field: MARKETING
Co-ordinator: Simon Wragg
Credit Value: 20
Level: 6
Timetable Slot: Semester 1 or 2
Pre-requisites: None
Co-requisites: None
Assessment: 39FH - Research Project Ho Chi Min, Coursework: 100% STD - Research Project (Semester 1), Coursework: 100% STDF2 - Research Project (4 Year Programme) Semester 2, Coursework: 100% STDFF - Research Project (4 Year Programme) Semester 1, Coursework: 100% 39FT - Research Project (Foreign Trade University, Vietnam), Coursework: 100% DL - Research Project (Distance Learning), Coursework: 100% STD2 - Research Project (Semester 2), Coursework: 100%
Designated for: Designated for: BA Advertising & Digital Marketing; BA Advertising & Digital Marketing With Integrated Foundation Year; BA Marketing Management Top-Up; BSc Marketing; BSc Marketing (4 Year Programme);
Description: The purpose of this module is to provide students with an opportunity to carry out an investigation of a current industry or market sector topic or issue that is relevant to their degree or professional development. This will typically result in the identification of a problem, trend or research issue that is subsequently examined during the project. Students apply relevant academic or marketing concepts to structure their investigation and to communicate their analysis.
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MKT4006 – Joint Dissertation (Option B)
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: The equivalent interdisciplinary (joint) dissertation module from the student's second subject must be studied as a co-requisite.
Assessment: STDFF - Joint Dissertation (Option B) 4 Year Programme, Coursework: 100% STD - Joint Dissertation (Option B), Coursework: 100%
Designated for:
Description: The dissertation allows you to design and conduct an independent piece of academic research. A joint dissertation links your two subjects in a single research project that leads to the production of a single research report (dissertation). You begin by selecting a topic of interest, which is developed into a researchable idea during the summer period preceding your third year. The first term of your third year is typically spent drafting the literature review and designing the data collection phase. Data is collected shortly after the Christmas break, with the remainder of the second term devoted to data analysis, interpretation and writing up. Dissertations are usually submitted at the end of April.
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MKT4007 – The Entrepreneur Project
Field: MARKETING
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 6
Timetable Slot: All Year
Pre-requisites: None
Co-requisites: None
Assessment: STDFF - The Entrepreneur Project (With Integrated Foundation Year), Coursework: 100% STD - The Entrepreneur Project, Coursework: 100%
Designated for: Designated for: BA Entrepreneurship & Innovation; BA Entrepreneurship & Innovation (4 Year Programme);
Description: The purpose of this module is to be an independent study module that provides students with an opportunity to carry out an in-depth investigation of a current entrepreneurial organisation of their choice. Students will be encouraged to think creatively about growth and expansion strategies, incorporating research and analysis of the current business environment. Relevant academic concepts will be used to structure the investigation, facilitate the analysis and provide justification for the recommended strategy.