Detail of award: MAJOR, MINOR AND JOINT AWARDS involving ADVERTISING - 2017 entry
Name of award: BA/BSc (Hons) involving Advertising

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1018	Foundations of Advertising Media^1	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None

Students must take all modules. Students who are studying Law as their other subject must take MKT1002 and MKT1018 only to total 120 credits at Level 4.


STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2050	Managing the Communications Process #	20	Compulsory for Mj/Jt	MKT1002
MKT2011	Integrated Marketing Communications	20	Compulsory for Mj/Jt	MKT1001 or MKT1002 or MKT1004 or MKT1011DL
MKT2020	Professional Practice for the Creative Industries	20	Compulsory for Mj/Jt Designated for Mn	Any two level 4 MKT modules
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2009	e-Marketing	20	Designated	None

Major students must take MKT2050, MKT2011 and MKT2020 plus one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 5 study.
Joint students take MKT2050, MKT2011 and MKT2020 making 60 credits. Students must take 60 credits in their other subject, to total 120 credits for Level 5 study.
Minor students must take two designated modules to the value of 40 credits and must take 80 credits from their major subject to total 120 credits for Level 5 study.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053*	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have successfully completed 100 credits at level 5 in order to under take placement.

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4002	Research Project ^1	20	Compulsory for Mj Designated for Jt	None
MKT4003	Marketing Joint Dissertation^2	20	Designated for Jt	None
MKT3036	Advertising Consultancy Project	40	Compulsory for Mj	MKT2020
MKT3037	Issues in Advertising Practice	20	Designated	None
MKT3007	Consumer Behaviour	20	Designated	None
MKT3046*	Content Creation for Marketing	20	Designated	None

Major students must take MKT4002, MKT3036 and one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 6 study.
Joint students take 60 credits of designated modules not including MKT3036 and must take 60 credits in their other subject to total 120 credits for Level 6 study. Joint students must take a dissertation module from one of their subjects, but may instead also undertake an interdisciplinary dissertation joining both subjects together.
Minor students must take MKT3037 and MKT3007 making 40 credits and must take 80 credits in their major subject to total 120 credits for Level 6 study.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subjects upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated. Where the completed Level 6 credits are from one subject area only, the award title will be Ordinary Degree X WITH Y.  Where the completed Level 6 credits are from both subject areas, the award title will be either Ordinary Degree X WITH Y or Ordinary Degree X AND Y depending on the degree on which the student registered.

¹ May not be taken with MKT4003
² May not be taken with MKT4002 and must be taken with the joint dissertation/project module from a second subject

#Module recoded due to credit change
*New module

chadvertising17
08/05/2018