Detail of award: MAJOR, MINOR AND JOINT AWARDS
involving MARKETING and/with BUSINESS including
Integrated Foundation Year - 2021 entry
Name of award: BA (Hons) involving Marketing and/with Business
In order to achieve the named award above, students must meet all
requirements of this award map
STAGE 1a
Code |
Title |
Credits |
Status |
Pre-Requisites |
Transition to University – Learning to Learn |
40 |
Compulsory |
None |
|
Investigating Your Subject |
20 |
Compulsory |
None |
|
Foundations in Business |
20 |
Compulsory |
None |
|
Negotiated Learning Project |
40 |
Compulsory |
None |
|
|
STAGE 1b - Marketing
Code |
Title |
Credits |
Status |
Pre-Requisites |
Foundations of Marketing |
20 |
Compulsory |
None |
|
Professional Skills for
Marketing Practice |
20 |
Compulsory |
None |
|
Digital Marketing Essentials |
20 |
Compulsory |
None |
Students must take all modules
STAGE 1b - Business
Code |
Title |
Credits |
Status |
Pre-Requisites |
Introduction to Management |
20 |
Compulsory |
None |
|
Business Environment |
20 |
Compulsory |
None |
|
Business in Society |
20 |
Compulsory |
None |
Students must take all modules.
STAGE 2 - Marketing
Code |
Title |
Credits |
Status |
Pre-Requisites |
Tactical & Strategic
Marketing |
20 |
Compulsory |
None |
|
Marketing
Research and Insight |
20 |
Designated |
MKT1001 |
|
Brand Management |
20 |
Designated |
None |
|
The
Customer Experience |
20 |
Designated |
None |
|
E-Marketing |
20 |
Designated |
None |
|
International Market Tactics |
20 |
Designated |
None |
|
Public Relations Management and
Practice |
20 |
Designated |
None |
Major students must take MKT2001 plus three designated modules making 80
credits and must take 40 credits from their minor subject to total 120 credits
for Level 5 study.
Joint students must
take MKT2001 plus two designated modules making 60 credits and must take 60
credits in their other subject to total 120 credits for Level 5 study.
Minor students must take MKT2001 plus one designated modules making 40
credits and must take 80 credits from their major subject to total 120 credits
for Level 5 study.
STAGE 2 - Business
Code |
Title |
Credits |
Status |
Pre-Requisites |
Strategic Business Analysis |
20 |
Compulsory |
None |
|
Operations Management 1 |
20 |
Compulsory |
None |
|
Managing Human Resources |
20 |
Designated |
None |
|
Information Technology for Business |
20 |
Designated |
None |
|
Issues in Small Business Entrepreneurship |
20 |
Designated |
None |
Major students must take BUS2002 and BSO2003 and must take two designated
modules making 80 credits and must take 40 credits from their minor subject to
total 120 credits for Level 5 study.
Joint students must take BUS2002 and BSO2003 and one designated module making
60 credits. Students must take 60 credits in their other subject to total 120
credits for Level 5 study.
Minor students must take BUS2002 and BSO2003 making 40 credits and must
take 80 credits in their major subject to total 120 credits for Level 5 study.
OPTIONAL PLACEMENT YEAR
Code |
Title |
Credits |
Status |
Pre-Requisites |
The Placement Year Experience: Organisations in
Context |
40 |
Compulsory |
None |
Students must have completed
100 credits at Level 5 in order to undertake placement
STAGE 3 - Marketing
Code |
Title |
Credits |
Status |
Pre-Requisites |
Marketing Dissertation1 |
40 |
Compulsory for Mj |
None |
|
Marketing Project2 |
20 |
Designated for Jt |
None |
|
Marketing Joint Dissertation (Option A)3 |
20 |
Designated for Jt |
None |
|
Marketing Joint Dissertation (Option B)3 |
20 |
Designated for Jt |
None |
|
Strategic Marketing Management |
20 |
Designated |
MKT2001 |
|
Consumerism and Sustainability |
20 |
Compulsory |
None |
|
Global Marketing Consultancy |
20 |
Designated |
MKT2001 |
|
Business-to-Business (B2B) Marketing |
20 |
Designated |
None |
|
Content Creation for Marketing |
20 |
Designated |
None |
Major students must take MKT4001, MKT3051 plus one designated module making 80
credits and must take 40 credits from their minor subject to total 120 credits
at level 6
Joint students must take MKT3051 plus two designated modules making 60 credits
and must take 60 credits from their other subject to total 120 credits at level
6. Joint students must take a dissertation module from one of their subjects,
but may instead also undertake an interdisciplinary dissertation joining both
subjects together. If both of your subjects are in this field and you wish to
undertake an interdisciplinary module, please choose both Module A and B
Minor students must take MKT3051 and one designated module making 40 credits
and must take 80 credits from their major subject to total 120 credits at level
6
STAGE 3 - Business
Code |
Title |
Credits |
Status |
Pre-Requisites |
Debates in Strategic Management |
20 |
Compulsory |
BUS2002 or MKT2001 |
|
Business Dissertation4 |
40 |
Compulsory for Mj |
None |
|
Business Project5 |
20 |
Designated for Jt |
None |
|
Business Joint Dissertation6 |
20 |
Designated for Jt |
None |
|
International Money & Finance |
20 |
Designated |
None |
|
Operations Management 2 |
20 |
Designated |
BSO2003 |
|
Opportunity, Innovation and Entrepreneurship |
20 |
Designated |
None |
|
Developing Cross-Cultural Capability |
20 |
Designated |
None |
|
Strategic Human Resource Management |
20 |
Designated |
None |
|
Organisational Change |
20 |
Designated |
None |
|
Global Business Development |
20 |
Designated |
None |
|
Strategic Management of the Digital Organisation |
20 |
Designated |
None |
|
Logistics Solutions |
20 |
Designated |
None |
Major students must take BUS4001 and BUS3002 and one designated module making
80 credits and must take 40 credits in their minor subject to total 120 Level 6
credits.
Joint students must take BUS3002 plus two designated modules making 60 credits
and must take 60 credits from their other subject to total 120 Level 6 credits.
Joint students must take a dissertation module from one of their subjects, but
may instead also undertake an interdisciplinary dissertation joining both
subjects together
Minor students must take BUS3002 plus one designated module making 40 credits
and must take 80 credits in their major subject to total 120 Level 6 credits.
Students who do not
complete the Honours Degree will be eligible for an Ordinary Degree in the
named subjects upon successful completion of a minimum of 60 Level 6
credits. These can be from any Level 6 modules, whether identified as
compulsory or designated. Where the completed Level 6 credits are from one
subject area only, the award title will be Ordinary Degree X WITH Y.
Where the completed Level 6 credits are from both subject areas, the award
title will be either Ordinary Degree X WITH Y or Ordinary Degree X AND Y
depending on the degree on which the student registered
1 May not be
taken with MKT4002 or MKT4003 or LEI3002 or MKT4006
2 May not be taken with MKT4001 or MKT4003
3 May not be taken with MKT4001 or MKT4002 and must be taken
with the joint dissertation/project module from a second subject
4 Cannot be
taken with BUS4002
5 Cannot be taken with BUS4001
6 Cannot be taken with BUS4001 or BUS4002 and must be taken
with the joint dissertation/project module from a second subject
± Module recoded due
to title change
ChmarketingbusIFY21
20/11/2020