Detail of award: MAJOR, MINOR AND JOINT AWARDS involving MARKETING and/with BUSINESS including Integrated Foundation Year - 2021 entry
Name of award: BA (Hons) involving Marketing and/with Business


In order to achieve the named award above, students must meet all requirements of this award map  


STAGE 1a



Code

Title

Credits

Status

Pre-Requisites

FDN018

Transition to University – Learning to Learn

40

Compulsory

None

FDN020

Investigating Your Subject

20

Compulsory

None

FDN023

Foundations in Business

20

Compulsory

None

FDN021

Negotiated Learning Project

40

Compulsory

None


Students must take all modules



STAGE 1b - Marketing

Code

Title

Credits

Status

Pre-Requisites

MKT1001

Foundations of Marketing

20

Compulsory

None

MKT1043

Professional Skills for Marketing Practice

20

Compulsory

None

MKT1029

Digital Marketing Essentials

20

Compulsory

None

Students must take all modules


STAGE 1b - Business

Code

Title

Credits

Status

Pre-Requisites

BUS1004

Introduction to Management

20

Compulsory

None

BUS1001

Business Environment

20

Compulsory

None

BUS1009

Business in Society

20

Compulsory

None

Students must take all modules.


STAGE 2 - Marketing

Code

Title

Credits

Status

Pre-Requisites

MKT2001

Tactical & Strategic Marketing

20

Compulsory

None

MKT2059±

Marketing Research and Insight

20

Designated

MKT1001

MKT2006

Brand Management

20

Designated

None

MKT2060±

The Customer Experience

20

Designated

None

MKT2009

E-Marketing

20

Designated

None     

MKT2035

International Market Tactics

20

Designated

None

MKT2012

Public Relations Management and Practice

20

Designated

None


Major students must take MKT2001 plus three designated modules making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 5 study.
Joint students must take MKT2001 plus two designated modules making 60 credits and must take 60 credits in their other subject to total 120 credits for Level 5 study.

Minor students must take MKT2001 plus one designated modules making 40 credits and must take 80 credits from their major subject to total 120 credits for Level 5 study.



STAGE 2 - Business

Code

Title

Credits

Status

Pre-Requisites

BUS2002

Strategic Business Analysis

20

Compulsory

None

BSO2003

Operations Management 1

20

Compulsory

None

HRM2003

Managing Human Resources

20

Designated

None

BSO2017

Information Technology for Business

20

Designated

None

MKT2031

Issues in Small Business Entrepreneurship

20

Designated

None


Major students must take BUS2002 and BSO2003 and must take two designated modules making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 5 study.
Joint students must take BUS2002 and BSO2003 and one designated module making 60 credits. Students must take 60 credits in their other subject to total 120 credits for Level 5 study.

Minor students must take BUS2002 and BSO2003 making 40 credits and must take 80 credits in their major subject to total 120 credits for Level 5 study.



OPTIONAL PLACEMENT YEAR
         

 

Code

Title

Credits

Status

Pre-Requisites

HRM2053

The Placement Year Experience: Organisations in Context

40

Compulsory

None

Students must have completed 100 credits at Level 5 in order to undertake placement


STAGE 3 - Marketing

Code

Title

Credits

Status

Pre-Requisites

MKT4001

Marketing Dissertation1

40

Compulsory for  Mj

None

MKT4002

Marketing Project2

20

Designated for Jt

None

MKT4003

Marketing Joint Dissertation (Option A)3

20

Designated for Jt

None

MKT4006

Marketing Joint Dissertation (Option B)3

20

Designated for Jt

None

MKT3010

Strategic Marketing Management

20

Designated

MKT2001

MKT3051

Consumerism and Sustainability

20

Compulsory

None

MKT3055±

Global Marketing Consultancy

20

Designated

MKT2001

MKT3056±

Business-to-Business (B2B) Marketing

20

Designated

None

MKT3046

Content Creation for Marketing

20

Designated

None


Major students must take MKT4001, MKT3051 plus one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits at level 6
Joint students must take MKT3051 plus two designated modules making 60 credits and must take 60 credits from their other subject to total 120 credits at level 6. Joint students must take a dissertation module from one of their subjects, but may instead also undertake an interdisciplinary dissertation joining both subjects together. If both of your subjects are in this field and you wish to undertake an interdisciplinary module, please choose both Module A and B
Minor students must take MKT3051 and one designated module making 40 credits and must take 80 credits from their major subject to total 120 credits at level 6

STAGE 3 - Business

Code

Title

Credits

Status

Pre-Requisites

BUS3002

Debates in Strategic Management

20

Compulsory

BUS2002 or MKT2001

BUS4001

Business Dissertation4

40

Compulsory for Mj

None

BUS4002

Business Project5

20

Designated for Jt

None

BUS4003

Business Joint Dissertation6

20

Designated for Jt

None

ACC3007

International Money & Finance

20

Designated

None

BSO3004

Operations Management 2

20

Designated

BSO2003

MKT3026

Opportunity, Innovation and Entrepreneurship

20

Designated

None

BUS3011

Developing Cross-Cultural Capability

20

Designated

None

HRM3007

Strategic Human Resource Management

20

Designated

None

HRM3008

Organisational Change

20

Designated

None

BUS3003

Global Business Development

20

Designated

None

BSO3017

Strategic Management of the Digital Organisation

20

Designated

None

BSO3009

Logistics Solutions

20

Designated

None


Major students must take BUS4001 and BUS3002 and one designated module making 80 credits and must take 40 credits in their minor subject to total 120 Level 6 credits.
Joint students must take BUS3002 plus two designated modules making 60 credits and must take 60 credits from their other subject to total 120 Level 6 credits. Joint students must take a dissertation module from one of their subjects, but may instead also undertake an interdisciplinary dissertation joining both subjects together
Minor students must take BUS3002 plus one designated module making 40 credits and must take 80 credits in their major subject to total 120 Level 6 credits.

 

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subjects upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated. Where the completed Level 6 credits are from one subject area only, the award title will be Ordinary Degree X WITH Y.  Where the completed Level 6 credits are from both subject areas, the award title will be either Ordinary Degree X WITH Y or Ordinary Degree X AND Y depending on the degree on which the student registered




1 May not be taken with MKT4002 or MKT4003 or LEI3002 or MKT4006
2 May not be taken with MKT4001 or MKT4003
3 May not be taken with MKT4001 or MKT4002 and must be taken with the joint dissertation/project module from a second subject
4 Cannot be taken with BUS4002
5 Cannot be taken with BUS4001
6 Cannot be taken with BUS4001 or BUS4002 and must be taken with the joint dissertation/project module from a second subject

 

± Module recoded due to title change

 

ChmarketingbusIFY21
20/11/2020