Detail of award: MAJOR, MINOR AND JOINT AWARDS involving MARKETING MANAGEMENT- 2014 entry
Name of award: BA/BSc (Hons) involving Marketing Management

In order to achieve the named award above, students must meet all requirements of this award map

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None

Students must take all compulsory modules

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2001	Tactical & Strategic Marketing	20	Compulsory	MKT1001 or MKT1004 or MKT1011DL
MKT2003	Information for Marketing Decisions	20	Designated	MKT1001
MKT2006	Brand Management	20	Designated	None
MKT2007	Services Marketing	20	Designated	None
MKT2009	E-Marketing	20	Designated	None
MKT2035	International Market Tactics	20	Designated	None

Major students must take MKT2001 plus three designated modules making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 5 study.
Joint students must take MKT2001 plus two designated modules making 60 credits and must take 60 credits in their other subject to total 120 credits for Level 5 study.

Minor students must take MKT2001 plus one designated modules making 40 credits and must take 80 credits from their major subject to total 120 credits for Level 5 study.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2042	Learning Through Work (WBL)	20	Designated	None
HRM2044	Measuring Organisational Success (WBL)	20	Designated	None

Students must have completed 100 credits at Level 5 in order to undertake placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation^1	40	Compulsory for Mj	None
MKT4002	Marketing Project^2	20	Designated for Jt	None
MKT4003	Marketing Joint Dissertation (Option A)^3	20	Designated for Jt	None
MKT4006	Marketing Joint Dissertation (Option B)^3	20	Designated for Jt	None
MKT3010	Marketing Management	20	Compulsory	MKT2001 or MKT2004 or MKT2016
MKT3007	Consumer Behaviour	20	Designated	None
MKT3012	International Marketing	20	Designated	MKT2001
MKT3016	Customer Relationship Management	20	Designated	None

Major students must take MKT4001, MKT3010 plus one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits at level 6
Joint students must take MKT3010 plus two designated modules making 60 credits and must take 60 credits from their other subject to total 120 credits at level 6. Joint students must take a dissertation module from one of their subjects, but may instead also undertake an interdisciplinary dissertation joining both subjects together. If both of your subjects are in this field and you wish to undertake an interdisciplinary module, please choose both Module A and B
Minor students must take any MKT3010 and one designated module making 40 credits and must take 80 credits from their major subject to total 120 credits at level 6


Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subjects upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated. Where the completed Level 6 credits are from one subject area only, the award title will be Ordinary Degree X WITH Y.  Where the completed Level 6 credits are from both subject areas, the award title will be either Ordinary Degree X WITH Y or Ordinary Degree X AND Y depending on the degree on which the student registered.




¹ May not be taken with MKT4002 or MKT4003 or LEI3002 or MKT4006
² May not be taken with MKT4001 or MKT4003
³ May not be taken with MKT4001 or MKT4002 and must be taken with the joint dissertation/project module from a second subject

Chmarkman14
22/6/2016