Detail of award: BA (Hons) Advertising
& Digital Marketing 2023 entry
Name of award: BA (Hons) Advertising
& Digital Marketing
In order to achieve the
named award above, students must meet all requirements of this award map.
STAGE
1
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Foundations
of Marketing |
20 |
Compulsory |
None |
|
|
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
|
|
Foundations
of Advertising Media |
20 |
Compulsory |
None |
|
|
Digital
Marketing Essentials |
20 |
Compulsory |
None |
|
|
Understanding
Consumers |
20 |
Compulsory
|
None |
|
|
Professional
Skills for Marketing Practice |
20 |
Compulsory |
None |
Students
must take all compulsory modules
STAGE
2
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Managing
the Communications Process |
20 |
Compulsory |
None |
|
|
Integrated Marketing Communications |
20 |
Compulsory |
None |
|
|
e-marketing |
20 |
Compulsory |
None |
|
|
Professional
Practice for the Creative Industries |
20 |
Compulsory |
None |
|
|
Marketing
Research and Insight |
20 |
Compulsory |
None |
|
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
|
Brand
Management |
20 |
Designated |
None |
Students must
take all compulsory modules plus one designated module.
OPTIONAL
PLACEMENT YEAR
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
The Placement Year Experience: Organisations in Context |
40 |
Compulsory |
None |
Students must have successfully completed 100 credits at Level 5
in order to undertake placement
STAGE 3
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Marketing
Dissertation ¹ |
40 |
Designated |
None |
|
|
Research
Project ² |
20 |
Designated |
None |
|
|
Advertising
Consultancy Project ² |
40 |
Designated |
||
|
Issues in
Advertising Practice |
20 |
Compulsory |
None |
|
|
Consumerism
and Sustainability |
20 |
Designated |
None |
|
|
Business-to-Business
(B2B) Marketing |
20 |
Designated |
None |
|
|
Content
Creation for Marketing |
20 |
Designated |
None |
|
|
Digital
Entrepreneur |
20 |
Designated |
None |
Students must take either MKT4001 or MKT4002 and MKT3036 and the Compulsory
module plus designated modules to total 120 credits.
Students who do not complete the
Honours Degree will be eligible for an Ordinary Degree in the named subject
upon successful completion of a minimum of 60 Level 6 credits. These can be
from any Level 6 modules, whether identified as compulsory or designated.
1 Cannot be taken with MKT4002
2 Cannot be taken with MKT4001. MKT4002 and MKT3036
must be taken together
Shadvertising23
25/05/2023