Detail of award: BA (Hons) Advertising & Digital Marketing 2018 entry

Name of award: BA (Hons) Advertising & Digital Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1018	Foundations of Advertising Media	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1022	Business Modelling for Marketers	20	Designated	None
HRM1017	Reflections on Work (WBL) ¹	20	Designated	None

Students must take all compulsory modules, plus one designated module.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2050	Managing the Communications Process #	20	Compulsory	MKT1002
MKT2011	Integrated Marketing Communications	20	Compulsory	MKT1001 or MKT1002 or MKT1004 or MKT1011DL
MKT2009	e-marketing	20	Compulsory	None
MKT2020	Professional Practice for the Creative Industries	20	Compulsory	Any two level 4 MKT modules
MKT2003	Information for Marketing Decisions	20	Compulsory	None
MKT2012	Public Relations Management and Practice	20	Designated	None
HRM2042	Learning Through Work (WBL)¹	20	Designated	None
HRM2049	Career Development and Employability	20	Designated	None

Students must take all compulsory modules plus one designated module.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053*	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have successfully completed 100 credits at Level 5 in order to undertake placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4002	Research Project	20	Compulsory	None
MKT3036	Advertising Consultancy Project	40	Compulsory	MKT2020
MKT3037	Issues in Advertising Practice	20	Compulsory	None
MKT3007	Consumer Behaviour	20	Designated	None
MKT3016	Customer Relationship Management	20	Designated	None
MKT3046*	Content Creation for Marketing	20	Designated	None

Students must take all compulsory modules plus two designated modules.


Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

¹ Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning.

* New module
# Module recoded due to credit change

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06/12/2017