Detail of award: BA (Hons) Advertising & Digital Marketing including Foundation Study Framework 2021 entry South Thames College

Name of award: BA (Hons) Advertising & Digital Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1a

Code	Title	Credits	Status	Pre-Requisites	Location
FDN018	Transition to University – Learning to Learn	40	Compulsory	None	South Thames College, London
FDN020	Investigating Your Subject	20	Compulsory	None	South Thames College, London
FDN023	Foundations in Business, Marketing and Management	20	Compulsory	None	South Thames College, London
FDN021	Negotiated Learning Project	40	Compulsory	None	South Thames College, London
Students must take all compulsory modules
STAGE 1b
Code	Title	Credits	Status	Pre-Requisites	Location
MKT1001	Foundations of Marketing	20	Compulsory	None	South Thames College, London
MKT1002	Introduction to Marketing Communications	20	Compulsory	None	South Thames College, London
MKT1018	Foundations of Advertising Media	20	Compulsory	None	South Thames College, London
MKT1029	Digital Marketing Essentials	20	Compulsory	None	South Thames College, London
MKT1030	Understanding Consumers	20	Compulsory	None	South Thames College, London
MKT1043	Professional Skills for Marketing Practice	20	Compulsory	None	South Thames College, London

Students must take all compulsory modules.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites	Location
MKT2050	Managing the Communications Process	20	Compulsory	None #	South Thames College, London
MKT2011	Integrated Marketing Communications	20	Compulsory	None #	South Thames College, London
MKT2009	e-marketing	20	Compulsory	None	South Thames College, London
MKT2020	Professional Practice for the Creative Industries	20	Compulsory	None #	South Thames College, London
MKT2003	Information for Marketing Decisions	20	Compulsory	None	South Thames College, London
MKT2012	Public Relations Management and Practice	20	Compulsory	None	South Thames College, London

Students must take all compulsory modules

STAGE 3

Code	Title	Credits	Status	Pre-Requisites	Location
MKT4002	Research Project	20	Compulsory	None	South Thames College, London
MKT3036	Advertising Consultancy Project	40	Compulsory	MKT2020	South Thames College, London
MKT3037	Issues in Advertising Practice	20	Compulsory	None	South Thames College, London
MKT3051	Consumerism and Sustainability	20	Compulsory	None	South Thames College, London
MKT3016	Customer Relationship Management	20	Compulsory	None	South Thames College, London

Students must take all compulsory modules plus two designated modules.

FDN and Level 4 modules are split across Stage 1a and Stage1b – 80 FDN credits/40 L4 credits at Stage 1a and 40 FDN credits/80 L4 credits at Stage 1b.  The University’s Supplementary Regulations govern how FDN modules are regulated and how progression from Stage 1a and Stage 1b and from Stage 1a and Stage 1b to Stage 2 is managed.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

# Change to pre reqs

ShadvertisingFSFSTC21
26/01/2022