Detail of award: BA (Hons) Advertising & Digital Marketing including Foundation Study Framework 2023 entry

Name of award: BA (Hons) Advertising & Digital Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1a

Code	Title	Credits	Status	Pre-Requisites
FDN018	Transition to University – Learning to Learn	40	Compulsory	None
FDN020	Investigating Your Subject	20	Compulsory	None
FDN023	Foundations in Business, Marketing and Management	20	Compulsory	None
FDN021	Negotiated Learning Project	40	Compulsory	None
Students must take all compulsory modules
STAGE 1b
Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1018	Foundations of Advertising Media	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1047≠	Professional Skills for Marketing Practice	20	Compulsory	None

Students must take all compulsory modules.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2050	Managing the Communications Process	20	Compulsory	None
MKT2011	Integrated Marketing Communications	20	Compulsory	None
MKT2009	e-marketing	20	Compulsory	None
MKT2020	Professional Practice for the Creative Industries	20	Compulsory	None
MKT2059	Marketing Research and Insight	20	Compulsory	None
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2006	Brand Management	20	Designated	None

Students must take all compulsory modules plus one designated module.

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation ₁	40	Designated	None
MKT4002	Research Project²	20	Designated	None
MKT3036	Advertising Consultancy Project²	40	Designated	MKT2020
MKT3037	Issues in Advertising Practice	20	Compulsory	None
MKT3051	Consumerism and Sustainability	20	Designated	None
MKT3056	Business-to-Business (B2B) Marketing	20	Designated	None
MKT3046	Content Creation for Marketing	20	Designated	None
MKT3049	Digital Entrepreneur	20	Designated	None

Students must take all compulsory modules plus two designated modules.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

₁ Cannot be taken with MKT4002

² Cannot be taken with MKT4001. MKT4002 and MKT3036 must be taken together

≠ Module recoded due to content changes

ShadvertisingIFY23
10/01/2024