Detail of award: BA (Hons)
Advertising & Digital Marketing 2017
entry - UNIC (3 Year)
Name of award: BA (Hons)
Advertising & Digital Marketing
In order to achieve the
named award above, students must meet all requirements of this award map.
YEAR
1
Code |
Title |
Credits |
Status |
Pre-Requisites |
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
Students must
take the compulsory module plus 100 credits delivered by UNIC, detailed on UNIC
documentation.
YEAR
2
Code |
Title |
Credits |
Status |
Pre-Requisites |
Managing
the Communications Process # |
20 |
Compulsory |
MKT1002 |
|
Integrated Marketing Communications |
20 |
Compulsory |
MKT1001 or MKT1002 or MKT1004 or MKT1011DL |
|
e-marketing |
20 |
Compulsory |
None |
|
Professional
Practice for the Creative Industries |
20 |
Compulsory |
Any two
level 4 MKT modules |
|
Information
for Marketing Decisions |
20 |
Compulsory |
None |
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
Learning Through Work
(WBL) 1 |
20 |
Designated |
None |
|
HRM2049 |
Career Development and
Employability |
20 |
Designated |
None |
Students
must take all compulsory modules plus one designated module.
YEAR
3
Code |
Title |
Credits |
Status |
Pre-Requisites |
Research
Project |
20 |
Compulsory |
None |
|
Advertising
Consultancy Project |
40 |
Compulsory |
||
Issues
in Advertising Practice |
20 |
Compulsory |
None |
|
Consumer
Behaviour |
20 |
Designated |
None |
|
Customer
Relationship Management |
20 |
Designated |
None |
|
Content
Creation for Marketing |
20 |
Designated |
None |
Students must take all compulsory modules plus two designated modules.
Students who do not complete the Honours
Degree will be eligible for an Ordinary Degree in the named subject upon
successful completion of a minimum of 60 Level 6 credits. These can be from any
Level 6 modules, whether identified as compulsory or designated.
1 Work-based Learning Module (WBL) student must be in
part or full time work and register with NBS Centre for Work-based Learning
#
Module recoded
*
New module
shadvertising17UNIC3Year
04/05/2018