Detail of award: BA (Hons) Advertising
& Digital Marketing 2022 entry - UNIC (3 Year)
Name of award: BA (Hons) Advertising
& Digital Marketing
In order to achieve the named
award above, students must meet all requirements of this award map.
YEAR 1
Code |
Title |
Credits |
Status |
Pre-Requisites |
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
Students
must take the compulsory module plus 100 credits delivered by UNIC, detailed on
UNIC documentation.
YEAR 2
Code |
Title |
Credits |
Status |
Pre-Requisites |
Managing
the Communications Process |
20 |
Compulsory |
None |
|
Integrated Marketing Communications |
20 |
Compulsory |
None |
|
e-marketing |
20 |
Compulsory |
None |
|
Professional
Practice for the Creative Industries |
20 |
Compulsory |
None |
|
Marketing
Research and Insight |
20 |
Compulsory |
None |
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
Brand
Management |
20 |
Designated |
None |
|
Learning Through Work (WBL) 1 |
20 |
Designated |
None |
Students
must take all compulsory modules plus one designated module.
YEAR 3
Code |
Title |
Credits |
Status |
Pre-Requisites |
Marketing
Dissertation ² |
40 |
Designated |
None |
|
Research
Project ³ |
20 |
Designated |
None |
|
Advertising
Consultancy Project ³ |
40 |
Designated |
||
Issues in
Advertising Practice |
20 |
Compulsory |
None |
|
Consumerism
and Sustainability |
20 |
Designated |
None |
|
Business-to-Business
(B2B) Marketing |
20 |
Designated |
None |
|
Content
Creation for Marketing |
20 |
Designated |
None |
|
Digital
Entrepreneur |
20 |
Designated |
None |
Students must take either MKT4001 or MKT4002 and MKT3036 and the Compulsory module
plus designated modules to total 120 credits.
Students who do not complete the
Honours Degree will be eligible for an Ordinary Degree in the named subject
upon successful completion of a minimum of 60 Level 6 credits. These can be
from any Level 6 modules, whether identified as compulsory or designated.
1 Work-based Learning Module (WBL) student must be in part or full time
work and register with NBS Centre for Work-based Learning
² Cannot be taken with MKT4002
³ Cannot be taken with MKT4001. MKT4002 and MKT3036
must be taken together
Shadvertising21UNIC3Year
27/4/22