Detail of award: BA (Hons) Advertising &
Digital Marketing 2023 entry - UNIC (4 Year)
Name of award: BA (Hons) Advertising &
Digital Marketing
In order to achieve the named award above,
students must meet all requirements of this award map.
YEAR 1
Students
must take 120 credits delivered by UNIC, detailed on UNIC documentation.
YEAR 2
Code |
Title |
Credits |
Status |
Pre-Requisites |
Introduction to Marketing Communications |
20 |
Compulsory |
None |
Students
must take the compulsory module plus 100 credits delivered by UNIC, detailed on
UNIC documentation.
YEAR 3
Code |
Title |
Credits |
Status |
Pre-Requisites |
Managing
the Communications Process |
20 |
Compulsory |
None |
|
Integrated Marketing Communications |
20 |
Compulsory |
None |
|
e-marketing |
20 |
Compulsory |
None |
|
Professional
Practice for the Creative Industries |
20 |
Compulsory |
None |
|
Marketing
Research and Insight |
20 |
Compulsory |
None |
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
Brand
Management |
20 |
Designated |
None |
Students
must take all compulsory modules plus one designated module.
YEAR 4
Code |
Title |
Credits |
Status |
Pre-Requisites |
Marketing
Dissertation ¹ |
40 |
Designated |
None |
|
Research Project ² |
20 |
Designated |
None |
|
Advertising Consultancy Project ² |
40 |
Designated |
||
Issues in Advertising Practice |
20 |
Compulsory |
None |
|
Consumerism
and Sustainability |
20 |
Designated |
None |
|
Business-to-Business (B2B) Marketing |
20 |
Designated |
None |
|
Content Creation for Marketing |
20 |
Designated |
None |
|
Digital
Entrepreneur |
20 |
Designated |
None |
Students
must take either MKT4001 or MKT4002 and MKT3036 and the Compulsory module plus
designated modules to total 120 credits.
Students who do not complete the Honours Degree will be eligible for an
Ordinary Degree in the named subject upon successful completion of a minimum of
60 Level 6 credits. These can be from any Level 6 modules, whether identified
as compulsory or designated.
1 Cannot be taken with MKT4002
2 Cannot be taken with MKT4001. MKT4002 and MKT3036
must be taken together
ShadvertisingUNIC4Year23
25/05/2023