Detail of award: BA (Hons) Advertising & Digital Marketing Amity Global Business School, Mauritius 2018 Entry

Name of award: BA (Hons) Advertising & Digital Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites	Location
MKT1001	Foundations of Marketing	20	Compulsory	None	Amity GBS, Mauritius
MKT1002	Introduction to Marketing Communications	20	Compulsory	None	Amity GBS, Mauritius
MKT1018	Foundations of Advertising Media	20	Compulsory	None	Amity GBS, Mauritius
MKT1029	Digital Marketing Essentials	20	Compulsory	None	Amity GBS, Mauritius
MKT1030	Understanding Consumers	20	Compulsory	None	Amity GBS, Mauritius
MKT1022	Business Modelling for Marketers	20	Compulsory	None	Amity GBS, Mauritius

Students must take the compulsory modules.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites	Location
MKT2050	Managing the Communications Process	20	Compulsory	MKT1002	Amity GBS, Mauritius
MKT2011	Integrated Marketing Communications	20	Compulsory	MKT1001 or MKT1002 or MKT1004 or MKT1011DL	Amity GBS, Mauritius
MKT2009	e-marketing	20	Compulsory	None	Amity GBS, Mauritius
MKT2020	Professional Practice for the Creative Industries	20	Compulsory	Any two level 4 MKT modules	Amity GBS, Mauritius
MKT2003	Information for Marketing Decisions	20	Compulsory	None	Amity GBS, Mauritius
MKT2012	Public Relations Management and Practice	20	Compulsory	None	Amity GBS, Mauritius

Students must take the compulsory modules.

STAGE 3

Code	Title	Credits	Status	Pre-Requisites	Location
MKT4002	Research Project	20	Compulsory	None	Amity GBS, Mauritius
MKT3036	Advertising Consultancy Project	40	Compulsory	MKT2020	Amity GBS, Mauritius
MKT3037	Issues in Advertising Practice	20	Compulsory	None	Amity GBS, Mauritius
MKT3007	Consumer Behaviour	20	Compulsory	None	Amity GBS, Mauritius
MKT3016	Customer Relationship Management	20	Compulsory	None	Amity GBS, Mauritius

Students must take the compulsory modules.

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10/5/2018