Detail
of award: BA (Hons) Fashion Marketing & Promotion 2020 entry
Name of award: BA (Hons) Fashion Marketing
& Promotion
In order to achieve
the named award above, students must meet all requirements of this award map.
STAGE 1
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Foundations
of Marketing |
20 |
Compulsory |
None |
|
|
Photography
for Fashion |
20 |
Compulsory |
None |
|
|
Styling
and Digital Fashion |
40 |
Compulsory |
None |
|
|
Design Communication |
20 |
Compulsory |
None |
|
|
Brand
Stories and Consumer Behaviour |
20 |
Compulsory |
None |
Students
must take the compulsory modules.
STAGE 2
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Fashion
Event |
20 |
Compulsory |
None |
|
|
Fashion
Marketing and Promotion in Practice |
20 |
Compulsory |
None |
|
|
Brand
Management |
20 |
Designated |
None |
|
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
|
Drivers
of Innovation in Fashion |
20 |
Designated |
None |
|
|
Fashion
Buying, Merchandising and VM |
20 |
Designated |
None |
|
|
Client
Conceptual Experience * |
20 |
Designated |
FSH1117 |
|
|
Client
Brand Resolution |
20 |
Designated |
FSH1117 |
|
|
Photography in a Design Context; Fashion
Photography^ |
20 |
Designated |
PHO1015 and PHO1016 and PHO1017 and PHO1018 or
PHO1011 and FSH1115 |
|
|
Photography in a Design Context; Advertising Photography^ |
20 |
Designated |
PHO1015 and PHO1016 and PHO1017 and PHO1018 or
PHO1011 and FSH1115 |
Students
must take all compulsory modules plus 80 credits of designated modules
Recommended modules for students
interested in Marketing are MKT2006, MKT2012, MKT2056, MKT2057
Recommended modules for students interested in Fashion
Promotion Stream are FSH2122, FSH2123, PHO2014 and PHO2015
OPTIONAL PLACEMENT
YEAR
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
The Placement Year
Experience: Organisations in Context |
40 |
Compulsory |
None |
Students must have successfully
completed 100 credits at Level 5 in order to undertake placement
STAGE 3
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
||
|
Entrepreneurial
Skills and Freelancing |
20 |
Compulsory |
None |
|||
|
Campaign Planning |
20 |
Designated |
None |
|||
|
Content Creation
for Marketing |
20 |
Designated |
None |
|||
|
Marketing Concept
Research* |
20 |
Designated |
None |
|||
|
Concept Development
and Realisation* |
40 |
Designated |
None |
|||
|
Advanced Design
Communication* |
20 |
Designated |
None |
|||
|
Visual Promotion* |
20 |
Designated |
None |
|||
|
Professional Promotional Website* |
40 |
Designated |
|
|||
|
Creative Fashion Futures* |
20 |
Designated |
|
|||
Students
must take all compulsory modules plus
100 credits of designated modules.
Recommended modules for students
interested in Marketing are MKT3014, MKT3046, MKT3062 and MKT3063
Recommended modules for students interested in Fashion
Promotion Stream are FSH3112, FSH3113, FSH3116 and FSH3117
Students
who do not complete the Honours Degree will be eligible for an Ordinary Degree
in the named subject upon successful completion of a minimum of 60 Level 6
credits. These can be from any Level 6 modules, whether identified as
compulsory or designated.
* new module
^ being approved via BA Photography CoA
# update to pre-requisite
Shfashionmktpromo20
28/1/2021