Detail of award: BA (Hons) Fashion Marketing & Promotion 2022 entry 

Name of award: BA (Hons) Fashion Marketing & Promotion

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
PHO1011	Photography for Fashion	20	Compulsory	None
FSH1117	Styling and Digital Fashion	40	Compulsory	None
FSH1118	Design Communication	20	Compulsory	None
MKT1044	Brand Stories and Consumer Behaviour	20	Compulsory	None

Students must take the compulsory modules.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
FSH2120	Fashion Event	20	Compulsory	None
MKT2058	Fashion Marketing and Promotion in Practice	20	Compulsory	None
MKT2006	Brand Management	20	Designated	None
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2056	Drivers of Innovation in Fashion	20	Designated	None
MKT2057	Fashion Buying, Merchandising and VM	20	Designated	None
FSH2122	Client Conceptual Experience	20	Designated	FSH1117
FSH2123	Client Brand Resolution	20	Designated	FSH1117
PHO2014	Photography in a Design Context; Fashion Photography	20	Designated	PHO1015 and PHO1016 and PHO1017 and PHO1018 or PHO1011
PHO2015	Photography in a Design Context; Advertising Photography	20	Designated	PHO1015 and PHO1016 and PHO1017 and PHO1018 or PHO1011

Students must take all compulsory modules plus 80 credits of designated modules

Marketing route modules are MKT2006, MKT2012, MKT2056, MKT2057
Fashion Promotion route modules are FSH2122, FSH2123, PHO2014 and PHO2015

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have successfully completed 100 credits at Level 5 in order to undertake placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT3052	Entrepreneurial Skills and Freelancing	20	Compulsory	None
MKT3014	Campaign Planning	20	Designated	None
MKT3046	Content Creation for Marketing	20	Designated	None
MKT3062	Marketing Concept Research	20	Designated	None
MKT3063	Concept Development and Realisation	40	Designated	None
FSH3112	Advanced Design Communication	20	Designated	None
FSH3113	Visual Promotion	20	Designated	None
FSH3116	Professional Promotional Website	40	Designated	FSH2122 and FSH2123
FSH3117	Creative Fashion Futures	20	Designated	FSH2122 and FSH2123

Students must take all compulsory modules plus 100 credits of designated modules.

Marketing route modules are MKT3014, MKT3046, MKT3062 and MKT3063
Fashion Promotion route modules are FSH3112, FSH3113, FSH3116 and FSH3117

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.


Shfashionmktpromo22
28/4/22