Detail of award: BA (Hons) Fashion Marketing 2019 entry

Name of award: BA (Hons) Fashion Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
FSH1105	Fashion Through Time	20	Compulsory	None
FSH1108	21^st Century Fashion	40	Compulsory	FSH1105
MKT1030	Understanding Consumers	20	Designated	None
HRM1017	Reflections of Work (WBL) ¹	20	Designated	None

Students must take all the compulsory modules, plus one designated module.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2004	New Ventures	20	Compulsory	None
MKT2006	Brand Management	20	Compulsory	None
MKT2011	Integrated Marketing Communications	20	Compulsory	MKT1001 or MKT1002 or MKT1004 or MKT1011DL
FSH2108	Fashion Professional Practice	40	Compulsory	FSH1108
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2009	E-Marketing	20	Designated	None
MKT2015	Merchandising and Buying	20	Designated	None
HRM2042	Learning Through Work (WBL)²	20	Designated	None

Students must take all compulsory modules plus one designated module.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have successfully completed 100 credits at Level 5 in order to undertake the placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation	40	Compulsory	None
MKT3014	Campaign Planning	20	Compulsory	MKT2011 or MKT2009
FSH3104	Fashion Consultancy	40	Compulsory	FSH2108
MKT3007	Consumer Behaviour	20	Designated	None
MKT3012	International Marketing	20	Designated	MKT2001 or any two Level 2 MKT modules
MKT3039	Digital Marketing	20	Designated	None
MKT3046	Content Creation for Marketing	20	Designated	None

Students must take all compulsory modules plus one designated module.


Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.


# Cannot be taken if MKT2009 was taken at Stage 2.

^¹ Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning
^² Should not be undertaken at Stage 2 by students intending to undertake the placement year

Shfashmk19
14/05/2020