BA Fashion Marketing UNIC 3 Year

Detail of award: BA (Hons) Fashion Marketing 2016 entry - UNIC (3 year)

Name of award: BA (Hons) Fashion Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

YEAR 1

*Code*	*Title*	*Credits*	*Status*	*Pre-Requisites*
L4BMK01	Opportunity and Enterprise	20	Compulsory	None
L4BMK02	Marketing Fundamentals	20	Compulsory	None
L4ILS	Interactive Learning Skills and Communication 4	20	Compulsory	None
FSH1105	Fashion Through Time	20	Compulsory	None
FSH1108	21^st Century Fashion	40	Compulsory	FSH1105

Students must take all modules

YEAR 2

*Code*	*Title*	*Credits*	*Status*	*Pre-Requisites*
MKT2004	New Ventures	20	Compulsory	None
MKT2006	Brand Management	20	Compulsory	None
MKT2011	Integrated Marketing Communications	20	Compulsory	MKT1001 or MKT1002 or MKT1004 or MKT1011DL
FSH2108	Fashion Professional Practice	40	Compulsory	FSH1108
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2009	E-Marketing	20	Designated	None
MKT2015	Merchandising and Buying	20	Designated	None
HRM2042	Learning Through Work (WBL)¹	20	Designated	None

Students must take all compulsory modules plus one designated module.

YEAR 3

*Code*	*Title*	*Credits*	*Status*	*Pre-Requisites*
MKT4001	Marketing Dissertation	40	Compulsory	None
MKT3014	Campaign Planning	20	Compulsory	MKT2011
FSH3104	Fashion Consultancy	40	Compulsory	FSH2108
MKT3007	Consumer Behaviour	20	Designated	None
MKT3012	International Marketing	20	Designated	MKT2001 or any two Level 2 MKT modules
MKT3039	Digital Marketing #	20	Designated	None

Students must take all compulsory modules plus one designated module.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

# Cannot be taken if MKT2009 was taken at Stage 2.

¹ Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning

Shfashmk16UNIC3year
27/6/2016