Detail of award: BSc (Hons) Marketing 2021 entry

Name of award: BSc (Hons) Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1043	Professional Skills for Marketing Practice	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None
MKT1018	Foundations of Advertising Media	20	Designated	None
HRM1017	Reflections of Work	20	Designated	None

Students must take all compulsory modules plus one designated module.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2001	Tactical & Strategic Marketing	20	Compulsory	None
MKT2059±	Marketing Research and Insight	20	Compulsory	None #
MKT2060±	The Customer Experience	20	Compulsory	None
MKT2009	E-Marketing	20	Compulsory	None
MKT2035	International Market Tactics	20	Designated	None
MKT2006	Brand Management	20	Designated	None
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2011	Integrated Marketing Communications	20	Designated	None #
MKT2037	The Consultant Entrepreneur	20	Designated	None
MKT2051	Insight and Analytics	20	Designated	None

Students must take all compulsory modules plus two designated modules.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have completed 100 credits at Level 5 in order to undertake placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation ³	40	Designated	None
MKT4002	Research Project ^4	20	Designated	None
MKT3010	Strategic Marketing Management	20	Compulsory	None #
MKT3051	Consumerism and Sustainability	20	Compulsory	None
MKT3055±	Global Marketing Consultancy	20	Compulsory	None #
MKT3014	Campaign Planning	20	Designated	None #
MKT3056±	Business-to-Business (B2B) Marketing	20	Designated	None
MKT3046	Content Creation for Marketing	20	Designated	None
MKT3025	Entrepreneurial Marketing	20	Designated	None
MKT3049	Digital Entrepreneurship	20	Designated	None
MKT3057	Luxury Brand Management	20	Designated	None
BUS4900	Business Challenge Project	40	Designated	None

Students must take either MKT4001 or MKT4002 and the compulsory modules plus designated modules to make a total of 120 credits.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated
² Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning
³ Cannot be taken with MKT4002
⁴ Cannot be taken with MKT4001

± Module recoded due to title change
# Change to pre req

Shmarkman21
21/12/2021