Detail of
award: BSc (Hons)
Marketing 2022 entry
Name of
award: BSc (Hons) Marketing
In order to achieve the named award above, students must meet all
requirements of this award map.
STAGE
1
Code |
Title |
Credits |
Status |
Pre-Requisites |
Foundations
of Marketing |
20 |
Compulsory |
None |
|
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
|
Understanding
Consumers |
20 |
Compulsory |
None |
|
Professional
Skills for Marketing Practice |
20 |
Compulsory |
None |
|
Digital
Marketing Essentials |
20 |
Compulsory |
None |
|
Foundations
of Advertising Media |
20 |
Compulsory |
None |
Students
must take all compulsory modules.
STAGE
2
Code |
Title |
Credits |
Status |
Pre-Requisites |
Tactical
& Strategic Marketing |
20 |
Compulsory |
None |
|
Marketing
Research and Insight |
20 |
Compulsory |
None |
|
The
Customer Experience |
20 |
Compulsory |
None |
|
E-Marketing |
20 |
Compulsory |
None |
|
International
Market Tactics |
20 |
Designated |
None |
|
Brand
Management |
20 |
Designated |
None |
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
Integrated
Marketing Communications |
20 |
Designated |
None |
|
The Consultant Entrepreneur |
20 |
Designated |
None |
|
MKT2051 |
Insight and Analytics |
20 |
Designated |
None |
Students
must take all compulsory modules plus two designated modules.
OPTIONAL
PLACEMENT YEAR
Code |
Title |
Credits |
Status |
Pre-Requisites |
The
Placement Year Experience: Organisations in Context |
40 |
Compulsory |
None |
Students must have completed 100 credits at Level 5 in order to undertake
placement
STAGE 3
Code |
Title |
Credits |
Status |
Pre-Requisites |
Marketing
Dissertation ¹ |
40 |
Designated |
None |
|
Research
Project ² |
20 |
Designated |
None |
|
Business
Challenge Project ³ |
40 |
Designated |
None |
|
Strategic
Marketing Management |
20 |
Compulsory |
None |
|
Consumerism
and Sustainability |
20 |
Compulsory |
None |
|
Global
Marketing Consultancy |
20 |
Compulsory |
None |
|
Campaign
Planning |
20 |
Designated |
None |
|
Business-to-Business
(B2B) Marketing |
20 |
Designated |
None |
|
Content
Creation for Marketing |
20 |
Designated |
None |
|
Entrepreneurial
Marketing |
20 |
Designated |
None |
|
Digital
Entrepreneurship |
20 |
Designated |
None |
|
Luxury
Brand Management |
20 |
Designated |
None |
Students
must take either MKT4001 or MKT4002 or BUS4900 plus the compulsory modules and
designated modules to make a total of 120 credits.
Students who do not complete the
Honours Degree will be eligible for an Ordinary Degree in the named subject
upon successful completion of a minimum of 60 Level 6 credits. These can be
from any Level 6 modules, whether identified as compulsory or designated.
1 Cannot be taken with MKT4002 or BUS4900
2 Cannot be taken with MKT4001 or BUS4900
3 Cannot be taken with MKT4001 or MKT4002
Shmarkman22
3/5/22