Detail of award: BSc (Hons) Marketing including Integrated Foundation Year 2022 entry

Name of award: BSc (Hons) Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1a

Code	Title	Credits	Status	Pre-Requisites
FDN018	Transition to University – Learning to Learn	40	Compulsory	None
FDN020	Investigating Your Subject	20	Compulsory	None
FDN023	Foundations in Business, Marketing and Management	20	Compulsory	None
FDN021	Negotiated Learning Project	40	Compulsory	None
Students must take all compulsory modules

STAGE 1b

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1043	Professional Skills for Marketing Practice	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None
MKT1018	Foundations of Advertising Media	20	Compulsory	None

Students must take all compulsory modules.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2001	Tactical & Strategic Marketing	20	Compulsory	None
MKT2059	Marketing Research and Insight	20	Compulsory	None
MKT2009	E-Marketing	20	Compulsory	None
MKT2060	The Customer Experience	20	Designated	None
MKT2035	International Market Tactics	20	Designated	None
MKT2006	Brand Management	20	Designated	None
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2011	Integrated Marketing Communications	20	Designated	None
MKT2037	The Consultant Entrepreneur	20	Designated	None
MKT2051	Insight and Analytics	20	Designated	None
MKT2050	Managing the Communications Process	20	Designated	None

Students must take all compulsory modules plus three designated modules.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
HRM2053	The Placement Year Experience: Organisations in Context	40	Compulsory	None

Students must have completed 100 credits at Level 5 in order to undertake placement

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation ¹	40	Designated	None
MKT4002	Research Project ²	20	Designated	None
BUS4900	Business Challenge Project ³	40	Designated	None
MKT3010	Strategic Marketing Management	20	Compulsory	None
MKT3051	Consumerism and Sustainability	20	Compulsory	None
MKT3055	Global Marketing Consultancy	20	Designated	None
MKT3014	Campaign Planning	20	Designated	None
MKT3056	Business-to-Business (B2B) Marketing	20	Designated	None
MKT3046	Content Creation for Marketing	20	Designated	None
MKT3025	Entrepreneurial Marketing	20	Designated	None
MKT3049	Digital Entrepreneurship	20	Designated	None
MKT3057	Luxury Brand Management	20	Designated	None

Students must take either MKT4001 or MKT4002 or BUS4900 plus the compulsory modules and designated modules to make a total of 120 credits.

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

¹ Cannot be taken with MKT4002 or BUS4900
² Cannot be taken with MKT4001 or BUS4900
³ Cannot be taken with MKT4001 or MKT4002

ShmarkmanIFY22
3/5/22