Detail of
award: BSc (Hons)
Marketing UNIC 3 Year 2022 entry
Name of
award: BSc (Hons) Marketing
In order to achieve the
named award above, students must meet all requirements of this award map.
YEAR 1
|
Introduction to Marketing Communications |
20 |
Compulsory |
None |
Students
must take the compulsory module plus 100 credits delivered by UNIC, detailed on
UNIC documentation.
YEAR 2
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Tactical
& Strategic Marketing |
20 |
Compulsory |
None |
|
|
Marketing
Research and Insight |
20 |
Compulsory |
None |
|
|
The
Customer Experience |
20 |
Compulsory |
None |
|
|
E-Marketing |
20 |
Compulsory |
None |
|
|
International
Market Tactics |
20 |
Designated |
None |
|
|
Brand
Management |
20 |
Designated |
None |
|
|
Public
Relations Management and Practice |
20 |
Designated |
None |
|
|
Integrated
Marketing Communications |
20 |
Designated |
None |
|
|
The Consultant Entrepreneur |
20 |
Designated |
None |
Students
must take all compulsory modules plus two designated modules.
OPTIONAL
PLACEMENT YEAR
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
The
Placement Year Experience: Organisations in Context |
40 |
Compulsory |
None |
Students must have completed 100 credits at Level 5 in order to undertake
placement
YEAR 3
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Marketing
Dissertation ¹ |
40 |
Designated |
None |
|
|
Research
Project ² |
20 |
Designated |
None |
|
|
Business
Challenge Project ³ |
40 |
Designated |
None |
|
|
Strategic
Marketing Management |
20 |
Compulsory |
None |
|
|
Consumerism
and Sustainability |
20 |
Compulsory |
None |
|
|
Global
Marketing Consultancy |
20 |
Compulsory |
None |
|
|
Campaign
Planning |
20 |
Designated |
None |
|
|
Business-to-Business
(B2B) Marketing |
20 |
Designated |
None |
|
|
Content
Creation for Marketing |
20 |
Designated |
None |
|
|
Entrepreneurial
Marketing |
20 |
Designated |
None |
|
|
Digital
Entrepreneurship |
20 |
Designated |
None |
|
|
Luxury
Brand Management |
20 |
Designated |
None |
Students must take
either MKT4001 or MKT4002 or BUS4900 plus the compulsory modules and designated
modules to make a total of 120 credits.
Students
who do not complete the Honours Degree will be eligible for an Ordinary Degree
in the named subject upon successful completion of a minimum of 60 Level 6
credits. These can be from any Level 6 modules, whether identified as
compulsory or designated.
1 Cannot be taken with MKT4002 or BUS4900
2 Cannot be taken with MKT4001 or BUS4900
3 Cannot be taken with MKT4001 or MKT4002
ShmarkmanUNIC3year22
3/5/22