Detail
of award: BSc (Hons)
Marketing Management 2015 entry
Name of
award: BSc (Hons) Marketing Management
In order to achieve the named award above, students must meet all
requirements of this award map.
STAGE
1
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Foundations
of Marketing |
20 |
Compulsory |
None |
|
|
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
|
|
Understanding
Consumers |
20 |
Compulsory |
None |
|
|
Business
Modelling for Marketers |
20 |
Compulsory |
None |
|
|
Digital
Marketing Essentials |
20 |
Compulsory |
None |
|
|
Foundations
of Advertising Media |
20 |
Designated |
None |
|
|
Reflections
of Work |
20 |
Designated |
None |
|
|
English
for Business Studies (ESL) 1 |
20 |
Designated |
None |
|
|
Contemporary Chinese Studies |
20 |
Designated |
None |
Students must
take all compulsory modules plus one designated module.
STAGE
2
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Tactical
& Strategic Marketing |
20 |
Compulsory |
||
|
Information
for Marketing Decisions |
20 |
Compulsory |
MKT1001 |
|
|
Services
Marketing |
20 |
Compulsory |
None |
|
|
E-Marketing |
20 |
Compulsory |
None |
|
|
International
Market Tactics |
20 |
Compulsory |
None |
|
|
Brand
Management |
20 |
Designated |
None |
|
|
New
Ventures |
20 |
Designated |
None |
|
|
Career
Development and Employability #² |
20 |
Designated |
None |
|
|
Integrated
Marketing Communications |
20 |
Designated |
MKT1001
or MKT1002 or MKT1004 or MKT1011DL |
Students
must take all compulsory modules plus one designated module.
OPTIONAL PLACEMENT YEAR
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Learning Through Work
(WBL) |
20 |
Designated |
None |
|
|
Measuring Organisational Success (WBL) |
20 |
Designated |
None |
Students must have completed 100 credits at Level 5 in order to undertake
the placement
STAGE 3
|
Code |
Title |
Credits |
Status |
Pre-Requisites |
|
Marketing
Dissertation ³ |
40 |
Designated |
None |
|
|
Research
Project 4 |
20 |
Designated |
None |
|
|
Marketing
Management |
20 |
Compulsory |
MKT2001 ≠ |
|
|
Consumer
Behaviour |
20 |
Compulsory |
None |
|
|
International
Marketing |
20 |
Compulsory |
MKT2001
or any two Level 5 MKT modules |
|
|
Campaign
Planning |
20 |
Designated |
MKT2011
or MKT2009 |
|
|
Customer
Relationship Management |
20 |
Designated |
None |
|
|
|
|
|
|
|
|
Business
Communication (ESL) ± |
20 |
Designated |
None |
Students
must take either MKT4001 or MKT4002 and the compulsory
modules plus designated modules to make a total of 120 credits.
Students
who do not complete the Honours Degree will be eligible for an Ordinary Degree
in the named subject upon successful completion of a minimum of 60 Level 6
credits. These can be from any Level 6 modules, whether identified as
compulsory or designated.
1 For those with
English as a Second Language (ESL)
2 Work-based Learning Module (WBL) student must be in
part or full time work and register with NBS Centre for Work-based Learning
3 Cannot be taken
with MKT4002
⁴ Cannot be taken with MKT4001
±
Restricted to International Students
# Minor title change
≠ Change to pre req
shmarkman15
30/11/2016