Detail of
award: BSc (Hons)
Marketing Management 2019 entry
Name of
award: BSc (Hons) Marketing Management
In order to achieve the named award above, students must meet all
requirements of this award map.
STAGE
1
Code |
Title |
Credits |
Status |
Pre-Requisites |
Foundations
of Marketing |
20 |
Compulsory |
None |
|
Introduction
to Marketing Communications |
20 |
Compulsory |
None |
|
Understanding
Consumers |
20 |
Compulsory |
None |
|
Business
Modelling for Marketers |
20 |
Compulsory |
None |
|
Digital
Marketing Essentials |
20 |
Compulsory |
None |
|
Foundations
of Advertising Media |
20 |
Designated |
None |
|
Reflections
of Work |
20 |
Designated |
None |
Students must take all compulsory modules plus one
designated module.
STAGE
2
Code |
Title |
Credits |
Status |
Pre-Requisites |
Tactical
& Strategic Marketing |
20 |
Compulsory |
None |
|
Information
for Marketing Decisions |
20 |
Compulsory |
MKT1001 |
|
Services
Marketing |
20 |
Compulsory |
None |
|
E-Marketing |
20 |
Compulsory |
None |
|
International
Market Tactics |
20 |
Compulsory |
None |
|
Brand
Management |
20 |
Designated |
None |
|
New
Ventures |
20 |
Designated |
None |
|
Career Development and
Employability ² |
20 |
Designated |
None |
|
Integrated
Marketing Communications |
20 |
Designated |
MKT1001 or
MKT1002 or MKT1004 or MKT1011DL |
Students must take all compulsory modules plus one
designated module.
OPTIONAL
PLACEMENT YEAR
Code |
Title |
Credits |
Status |
Pre-Requisites |
The
Placement Year Experience: Organisations in Context |
40 |
Compulsory |
None |
Students must have
completed 100 credits at Level 5 in order to undertake placement
STAGE 3
Code |
Title |
Credits |
Status |
Pre-Requisites |
Marketing
Dissertation ³ |
40 |
Designated |
None |
|
Research
Project 4 |
20 |
Designated |
None |
|
Marketing
Management |
20 |
Compulsory |
MKT2001 |
|
Consumer
Behaviour |
20 |
Compulsory |
None |
|
International
Marketing |
20 |
Compulsory |
MKT2001
or any two Level 5 MKT modules |
|
Campaign
Planning |
20 |
Designated |
MKT2011 or
MKT2009 |
|
Customer
Relationship Management |
20 |
Designated |
None |
|
Entrepreneurial
Marketing |
20 |
Designated |
MKT2001
or MKT2004 |
|
Content
Creation for Marketing |
20 |
Designated |
None |
|
Digital
Entrepreneurship |
20 |
Designated |
None |
|
Luxury
Brand Management |
20 |
Designated |
None |
Students must take either MKT4001 or MKT4002 and the
compulsory modules plus designated modules to make a total of 120 credits.
Students who do not complete the
Honours Degree will be eligible for an Ordinary Degree in the named subject
upon successful completion of a minimum of 60 Level 6 credits. These can be
from any Level 6 modules, whether identified as compulsory or designated.
2 Work-based Learning Module (WBL) student must be in part or full time
work and register with NBS Centre for Work-based Learning
3 Cannot be taken with
MKT4002
⁴ Cannot be taken with MKT4001
shmarkman19
10/03/2021