Detail of award: BSc (Hons) Marketing Management 2019 entry UNIC (4 Year)

Name of award: BSc (Hons) Marketing Management

In order to achieve the named award above, students must meet all requirements of this award map.

YEAR 1

Students must take 120 credits delivered by UNIC, detailed on UNIC documentation.

YEAR 2

Code	Title	Credits	Status	Pre-Requisites
MKT1002	Introduction to Marketing Communications	20	Compulsory	None

Students must take the compulsory module plus 100 credits delivered by UNIC, detailed on UNIC documentation.

YEAR 3

Code	Title	Credits	Status	Pre-Requisites
MKT2001	Tactical & Strategic Marketing	20	Compulsory	None
MKT2003	Information for Marketing Decisions	20	Compulsory	MKT1001
MKT2007	Services Marketing	20	Compulsory	None
MKT2009	E-Marketing	20	Compulsory	None
MKT2035	International Market Tactics	20	Compulsory	None
MKT2006	Brand Management	20	Designated	None
MKT2012	Public Relations Management and Practice	20	Designated	None
HRM2049	Career Development and Employability ¹	20	Designated	None

Students must take all compulsory modules plus one designated module.

YEAR 4

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation ²	40	Designated	None
MKT4002	Research Project ^³	20	Designated	None
MKT3010	Marketing Management	20	Compulsory	None#
MKT3007	Consumer Behaviour	20	Compulsory	None
MKT3012	International Marketing	20	Compulsory	None #
MKT3014	Campaign Planning	20	Designated	None#
MKT3016	Customer Relationship Management	20	Designated	None
MKT3049	Digital Entrepreneurship	20	Designated	None
MKT3057	Luxury Brand Management	20	Designated	None

Students must take either MKT4001 or MKT4002 and the compulsory modules plus designated modules to make a total of 120 credits.


Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

¹ Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning
² Cannot be taken with MKT4002
³ Cannot be taken with MKT4001

# change to pre req

Shmarkman19UNIC4year
18/05/2020