Details of award: BSc (Hons) Marketing Management (2 year Intensive Degree) 2016 entry

Name of award: BSc (Hons) Marketing Management

In order to achieve the named award above, students must meet all requirements of this award map.

Stage 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
MKT1030	Understanding Consumers	20	Compulsory	None
MKT1022	Business Modelling for Marketers	20	Compulsory	None
MKT1029	Digital Marketing Essentials	20	Compulsory	None
MKT1018	Foundations of Advertising Media	20	Compulsory	None
MKT2006	Brand Management	20	Compulsory	None

Students must take all modules.

Summer

Code	Title	Credits	Status	Pre-Requisites
MKT2026	Marketing Analysis Project	40	Compulsory	None

Students must take the compulsory module.

Stage 2

Code	Title	Credits	Status	Pre-Requisites
MKT2001	Tactical & Strategic Marketing	20	Compulsory	MKT1001 or MKT1004 or MKT1011DL
MKT2003	Information for Marketing Decisions	20	Compulsory	MKT1001
MKT2007	Services Marketing	20	Compulsory	None
MKT3010	Marketing Management	20	Compulsory	MKT2001 or MKT2004 or MKT2016
MKT3007	Consumer Behaviour	20	Compulsory	None
MKT3012	International Marketing	20	Compulsory	Any two level 5 MKT modules
MKT3016	Customer Relationship Management	20	Compulsory	None

Students must take all modules

Summer

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation	40	Compulsory	None

Students must take the compulsory module

Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subject upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated.

Shmktman2year16
22/06/2016