Senior Lecturer in Marketing
Faculty of Business and Law
level: masters
top_up: false
international: true
clearing: false
full_time: true
part_time: false
start_month: September, February
location: Waterside
International Marketing Strategy MSc
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Key Facts
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Level
Master'sPG MSc
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Duration
Full Time: 1 Year
Full Time Placement: 2 Years -
Starting
September, February
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£8,250
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£16,995
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Waterside
Updated 18/03/2025
Updated 18/03/2025
Get in touch
For questions regarding study and admissions please contact us:
UK STUDENTS ENQUIRIES
study@northampton.ac.uk
0300 303 2772
INTERNATIONAL STUDENTS ENQUIRIES
Overview
The University of Northampton’s MSc International Marketing Strategy degree is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The international marketing strategy course also enhances your ability to think strategically about marketing management in an international context.
Ask a student One of our current MSc International Marketing Strategy students, Haiman, is available on Unibuddy to answer any questions you may have about the programme and any other general questions about student life at UON.
Highlights
- This international marketing management course has a 12-month Industry Placement Option.
- This course is eligible for the UON Graduate Discount Scheme
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Image shows external view of the multi-storey Senate building, which features many large windows. In the foreground is a tree and purple flowers. The sky is blue and cloudless.
Image shows view of the lawn and courtyard outside the Learning Hub, featuring a bare tree, ornamental grasses, and an abstract sculpture. The building has several stories and features large windows.
Image shows an aerial view of the Learning Hub on Waterside Campus. Also visible are various green spaces next to the River Nene, as well as several university buildings including Halls of Residence.
Image shows the atrium inside the Senate building, which overlooks the lobby area. The building is modern-design, white walls with wooden accents, and is bright and airy.
Entry Requirements
You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for the master’s in international marketing strategy.
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No work experience is required for admission onto this course.
For more more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
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If English is not your first language, you must meet the following English language requirements:
- IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills
Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.
Upcoming Discovery Days
Discovery Days give you the best experience and insight to courses, people and facilities that interest you. Make your choice easier and come meet us.
Course Content
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Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This MSc in strategic international marketing will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this international marketing strategy course will also enhance your ability to think strategically about marketing issues and challenges.
The University of Northampton’s MSc International Marketing Strategy course is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
- the decision to internationalise
- market identification
- screening and selection
- market entry
- tactical action programmes
- implementation
- monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Industry Placement Route Opportunity
The industry placement on this marketing strategy course enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.
Your placement will need to be appropriate to your level of study and you should also be paid for this work. On the MSc in strategic international marketing, we will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your international marketing strategy MSc.
Modules
Please note the modules shown here relate to the academic year 24/25. The modules relating to the academic year 25/26 will be available from June 2025.
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Global Marketing Strategy (20 Credits)
Module code: MKTM018Status: CompulsoryThe purpose of this module is to critically examine the marketing challenges and opportunities faced by firms as they develop and grow in international markets. A variety of analytical frameworks are examined and applied to a range of businesses and strategic global marketing plans developed.
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Dissertation and Research Methods (60 Credits)
Module code: MKTM021Status: CompulsoryThe purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.
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International Marketing Communications (20 Credits)
Module code: MKTM026Status: CompulsoryThe purpose of this module is to develop understanding of the formulation, management and implementation of integrated marketing communication plans and associated activities, in a variety of international and organisational contexts.
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Strategic Digital Marketing (20 Credits)
Module code: MKTM027Status: CompulsoryThe purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice. Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.
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Global Marketing Issues (20 Credits)
Module code: MKTM030Status: CompulsoryThe purpose of this module is to examine the factors and influences that shape demand and supply within a multi-faceted global context. It explores approaches, tools and frameworks available for identifying and analysing the impact of identified factors and influences on marketing decisions.
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International Marketing Research (20 Credits)
Module code: MKTM031Status: CompulsoryThe purpose of this module is to explore how information is used to aid strategic international decision-making. The module explores the issues and challenges that exist in international marketing research, providing a suite of problem solving and decision-making tools derived from scientific theory and industry best practice.
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Strategic Marketing Management (20 Credits)
Module code: MKTM044Status: CompulsoryThe purpose of this module is to examine the principles and practice of marketing management. The core principles of the marketing concept will be established and major decision areas for creating and delivering customer value will be explored and evaluated in the context of current theory and practice.
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Global Marketing Strategy (20 Credits)
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What is the teaching style for the International Marketing Strategy course?
Throughout the strategic marketing MSc, you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.
What are the assessments for International Marketing Strategy MSc?
An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Master's Discount Scheme
We offer a 20% discount on postgraduate tuition fees for students who have previously studied a full time undergraduate degree at the University of Northampton.
Fees and Funding
2025/26 Tuition Fees
Fees quoted relate to study MSc International Marketing Strategy in the Academic Year 2025/26 only and may be subject to inflationary increases in future years.
- Home: £8,500
- International: £17,495
- Year 2 (Placement Route only): £1,000* (for placements starting in September 2026 or January 2027)
*The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.
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There are no additional costs for the international marketing strategy course for students beginning their studies in September 2025. Should this change, applicants and students will be contacted by the university with details of the costs.
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For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
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Fees quoted relate to study MSc International Marketing Strategy in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.
- Home: £8,250
- International: £16,995
- Year 2 (Placement Route only): £1,000* (for placements starting in September 2025 or January 2026)
*The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.
Careers and Employability
Successful completion of this international marketing strategy MSc course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.
Campus Facilities
If you study a MSc International Marketing Strategy degree with the University of Northampton, you will be able to take advantage of on-campus facilities, study areas, and services.
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The Learning Hub is at the heart of the campus and home to the student information desk.
Learning Hub
The Learning Hub is at the heart of the campus and home to the student information desk.
