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level: UG top_up: true international: true clearing: false full_time: true part_time: true start_month: September location: Waterside

Marketing Management (Top-Up) BA (Hons)

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Key Facts

  • UCAS Code

    N501

  • Level

    UndergraduateUG BA (Hons)

  • Duration

    Full Time: 1 Year
    Part Time: 2 Years

  • Starting

    September

Updated 17/12/2024

Apply Now Open Days

Updated 17/12/2024

Get in touch

For questions regarding study and admissions please contact us:

UK STUDENTS ENQUIRIES

study@northampton.ac.uk
0300 303 2772

INTERNATIONAL STUDENTS ENQUIRIES

international@northampton.ac.uk
44 (0)1604 892134

Overview

Our BA Marketing Management (Top-Up) degree aims to develop you into a professional marketing manager of the future. This one year intensive course has been designed to give you a direct route into management and marketing careers.

The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to a wide range of marketing management situations.

Highlights

  • Top-Up your qualification to a full honours BA degree.
  • Enjoy our range of guest lecturers
  • Work on real world projects

Aerial view of the Learning Hub on Waterside Campus

Image shows an aerial view of the Learning Hub on Waterside Campus. Also visible are various green spaces next to the River Nene, as well as several university buildings including Halls of Residence.

View of the atrium inside the Senate building

Image shows the atrium inside the Senate building, which overlooks the lobby area. The building is modern-design, white walls with wooden accents, and is bright and airy.

Internal view of seating and book stacks inside the Learning Hub

Image shows a modern library interior with people reading at tables and seated on cushioned chairs in the Learning hub. Shelves filled with books are visible in the background under circular ceiling lights.

External view of the main entrance to the Learning Hub

Image shows the main entrance to the Learning Hub, which is a large, multi-storied building with many large windows, with ‘Learning Hub’ in large letters on the front. It is a sunny day, and several blurred people are walking outside.

View of a seating area on the ground floor of the Learning Hub

Image shows a large, modern lobby with high ceilings, circular light fixtures, and an upper floor visible. People are sitting on yellow seats and moving around. Stairs and a black staircase are also present.

View of the ground floor in the Learning Hub

Image shows the ground floor of the Learning Hub; it is a large, modern atrium with high ceilings, a large clock on the wall, turnstile gates, and an angular black staircase. A student carrying a backpack is walking through the space.

External view of Senate building on Waterside campus.

Image shows external view of the multi-storey Senate building, which features many large windows. In the foreground is a tree and purple flowers. The sky is blue and cloudless.

View of the lawn outside the Learning Hub

Image shows view of the lawn and courtyard outside the Learning Hub, featuring a bare tree, ornamental grasses, and an abstract sculpture. The building has several stories and features large windows.

Entry Requirements

You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC), a Foundation Degree or an equivalent overseas qualification such as the Chinese Dazhuan). This may be in any Business-related area (including Travel and Tourism Management).

  • For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

  • All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

Course Content

  • This course gives you the opportunity to top-up HND or Diploma level qualifications (or equivalent) to a full honours degree.

    Your HND or Diploma will need to be in one of the following business-related subjects such as Business, Commerce, Economics, Accountancy, HRM, Travel and Tourism and International Development.

    You will develop your marketing knowledge, skills and practice to a high level through this Marketing Management Top-up degree course which will enable you to gain employment in a wide range of marketing jobs around the world upon graduation.

    List of modules

    Please note the modules shown here relate to the academic year 24/25. The modules relating to the academic year 25/26 will be available from June 2025.

      • Module code: MKT3017
        Status: Compulsory
        The purpose of this module is to explore the tools, concepts & models that are essential to inform marketing strategy. This module will examine the macro and micro environments and evaluate the strategic fit between company strengths and market opportunities.
      • Module code: MKT3038
        Status: Compulsory
        The purpose of this module is to provide a creative and contemporary appraisal of the radically evolving world of advertising. Advertising needs to address a changing environment and the challenge is to understand advertising's developing role within business and society. This module explores advertising communications, theories, concepts and frameworks, whilst encouraging students to develop their creativity to overcome contemporary issues within advertising management practice.
      • Module code: MKT3039
        Status: Compulsory
        The purpose of this module is to provide an overview of digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice.Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels, learning from current practice and theory.
      • Module code: MKT3040
        Status: Compulsory
        With ever increasing world trade, and a growing integration of our world's major economies, the advancement of globalization will mean that the global marketing strategy of an organisation will inevitably continue to be a significant issue. This module will give students an appreciation of effective and decisive global marketing strategies. It will review the role of global marketing managers and the complexity of operating in several countries.
      • Module code: MKT3057
        Status: Compulsory
        The purpose of this module is to examine luxury brand management by understanding what luxury means and why consumers buy luxury. How to develop a successful luxury brand and the key challenges and opportunities of luxury brand management in today?s global and digital context. Successful brands are those that understand the challenge of finding a balance between being timeless through communicating their brand story and heritage; being current and relevant for the moment through strong brand positioning, visual identity, differentiated customer experience and addressing brand challenges; and being innovative in anticipating future opportunities.
      • Module code: MKT4002
        Status: Compulsory
        The purpose of this module is to provide students with an opportunity to carry out an investigation of a current industry or market sector topic or issue that is relevant to their degree or professional development. This will typically result in the identification of a problem, trend or research issue that is subsequently examined during the project. Students apply relevant academic or marketing concepts to structure their investigation and to communicate their analysis.
  • How will I learn?

    For this programme taught study will be a combination of workshops, online activities and class activities and usually 10/11 hours per week. We recommend 36 hours in self-directed study time.

    You will study five modules, which typically means a two hour workshop (in class and online) each week for each module, and the research project has four support workshops over the year. So most weeks you will be involved with workshops for ten hours, and more when there is a week with a research project workshop. You are also provided with a supervision tutor for the research project, where you are provided with four hours of individual supervision time throughout the year.

    How will I be assessed?

    The modules within the course use a range of assessments, including negotiated projects; marketing plans; research reports; client projects; business presentations; investigative essays and multiple choice tests.

    Are there any special features of this course?
    • Study in a dynamic and stimulating environment
    • Good links with local and national businesses
    • Guest lecturers and client projects on many modules
    • You will work on real world projects with real world solutions. The project will provide you with an opportunity to carry out an in-depth investigation of a current industry or sector issue relevant to your degree and professional development. You will use relevant academic concepts to investigate a problem, trend or issue with marketing.

Fees and Funding

2025/26 Tuition Fees

Fees quoted relate to study in the Academic Year 2025/26 only and may be subject to inflationary increases in future years.

  • UK Full Time: £9,535*
  • UK Part Time: £1,585 per 20 credit module
  • International Full Time: £17,000

* The 2025/26 annual tuition fee for undergraduate courses has not yet been confirmed by the Department for Education but is expected to be £9,535 for year one. UON will adjust fees annually in line with government policy.

  • There are no additional costs for this course for students beginning their studies in September 2025. Should this change, applicants and students will be contacted by the university with details of the costs.

  • For information on the scholarships available to you, please see our scholarships page.

    For more information about possible funding options, please visit our Fees and Funding pages.

  • Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,540 per 20 credit module
    • International Full Time: £16,500

Careers and Employability

Our graduates have found employment in a wide range of marketing positions including those in the not-for-profit and public sectors, promotions, advertising, public relations, marketing research and planning.

Master’s Opportunities

Our master’s courses are a great way to enhance the skills that you have already learnt. Benefit from our 20% alumni discount on our postgraduate courses to give yourself a CV that will catch the eyes of employers.

Campus Facilities

As a BA Marketing Management (Top-Up) degree student, you will have the opportunity to use the University of Northampton’s on-campus facilities, study areas, and services.

The Learning Hub is at the heart of the campus and home to the student information desk.

Learning Hub

The main reception for the University and additional teaching spaces.

Senate Building

Is this course for you?

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