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  3. Caroline Lloyd

  • Caroline has comprehensive experience of leadership roles in the fashion industry as well as senior academic roles in the delivery of Fashion Marketing and Promotion, and Fashion Degrees.

    Her career in the international fashion industry combines extensive experience which maps onto her academic practice. This has enabled a clear industry focus on each stage of the critical fashion process ‘from concept’ development ‘to consumer’.

    This dual level of expertise equips her to contribute meaningfully to the University’s mission of delivering outstanding student experiences, advancing scholarship, and facilitating impactful teaching and enterprise activities.

    Previous industry roles as Head of Design and Buying Teams enabled her to travel the globe from the United States to Hong Kong, China, Macau, Italy, Lithuania, Portugal, France, Germany, India and Bangladesh for consumer research and sourcing responsibilities. Product development has also been a key aspect of industry projects, working with organisations dealing with a variety of International designer labels at the luxury market level, as well as mid-market British brands.

    Whilst sourcing products and textiles on a global basis has been an integral part of her industry activities, Trend Research and Consumer behaviour has also been vital to her roles.

    The marketing and promotion of brands led her to co-ordinate Press and PR events for media representatives enabled her to work with organisations including Hearst Magazines and IPC Media, as well as advertising and PR agencies. This also involved international photoshoots from Cape Town, to Palma, and the South of France.

    Her experience has focussed on Fashion, accessories, beauty and lifestyle, marketing, branding, communication and promotion.

    In academia she has built industry collaborations and links with organisations including Harvey Nichols, Benefit Cosmetics, NEC Pure Collections, Stylist Live, Northampton Museum & Art Gallery, Peclers Paris and WGSN.

    Caroline has held chief External Examiner roles with the University of Westminster (Instituto Europea di Design) IED in Barcelona and Milan, also in the UK with UAL and Ravensbourne University.

    In a rapidly evolving academic environment, her current areas of focus are on Heritage in Design, Trend research and emerging digital technologies.

    Through effective communication and collaboration, Caroline has successfully managed diverse academic teams, ensuring cohesive delivery of modules and programs. Her proactive approach to quality assurance processes and enhancement initiatives has consistently resulted in positive outcomes during program reviews and accreditation processes.

    Programme Leader for the National Saturday Club, Art & Design Club, UON since 2018

    @satclubuon

    Introducing students aged 13-16 to the field of Art & Design.

    Trustees – Lord & Lady Sorrell, Sir Nigel Carrington and Katie Greenyer.

    • In 2023 there were 94 Saturdays Clubs across the UK. The Club receives funding from The Department for Education, the National Lottery, British Fashion Council and the British Film Institute. Caroline co-ordinates a yearlong programme of Art & Design activities in conjunction with ALs and Aspire Higher Coordinators for Schools Engagement, culminating in an annual Summer Show at Somerset House in London.
    • 2018-2025 – Designing the UON creative display of work for the National Saturday Summer Show held annually at Somerset House, London.

  • ​Since 2011, Caroline has delivered research-informed academic content, tailoring learning experiences to students across diverse disciplines within the sphere of fashion, textiles & accessories, lifestyle and beauty. Her teaching philosophy prioritises academic rigour and real-world application, ensuring students are well-prepared for industry challenges.

    A significant level of the research has been informed by academic interaction with fashion organisations and enterprises.

    Previously teaching at institutions including Regents University London, the American Intercontinental University, NTU and BCU.

    Caroline has implemented an industry-based research learning approach with various organisations to bridge the gap between theory and practice.

    International study trips have also been a vital part of the learning process, with visits to New York, Tokyo, Barcelona and Paris.

    5 October 2024 World Teachers Day (Nominated by an alumni)

    The World Teachers’ Day theme was ‘Valuing teacher voices: Towards a new social contract for education’ on the teachers they remember adding value to their education and future lives.

    “Caroline is a teacher I will not forget as I progress in the world of social media and fashion.” CBH

  • Caroline’s interest in Heritage and digital communication has enabled her to explore the rapidly diverse fashion environment.

    In the evolving educational landscape, she embraces blended learning methodologies that combine face-to-face instruction with online platforms. Working closely with the Learning technology team has been a valuable means to gaining insight into the integration of newer VLE technologies.

    2016 Programme Leader BA (Hons) Fashion Promotion and Communication
    • Developed a new programme for ISM (Internal Schools Meeting) BA (Hons) Fashion Promotion and Communication degree. (Course merged with BA Fashion Marketing in 2021/2022
    • Ensuring QAA Benchmarks were met by liaising with learning technologists, quality officers and curriculum teams to design an appropriate course for changing requirements in the fashion, accessory, footwear, beauty and lifestyle industry. Including increasing emphasis on styling, photography, journalism and digital/CAD technology across multi social media platforms.
    • Validated June 2016 with commendations.
    • 2016  Working with ILT (Institute of Learning and Teaching) to evaluate new digital methods of submitting work and recording feedback to students.
    • 2016 Produced documentation and participated in successful PSR (Periodic Subject Review) School of the Arts, for the undergraduate BA (Hons) division of Fashion, Textiles, Footwear & Accessories and BA (Hons) Fashion Marketing.
    • 2016 Produced documentation and CAIeRO (Creative Aligned Interactive Educational Resource Opportunities) for the BA (Hons) Fashion Marketing degree as part of the successful PSR process in the NBS – Northampton Business School. Including use of digital tools to map and document modules against QAA Benchmarks
    • 2015 Committee member for RAP (Rolling Action Plan) to ensure academic documentation and university/programme matters are pursued in an manner which is aligned to the University Strategic Business Plan.
    • 2015 Member of SSEC (Staff Student Experience Committee) for monitoring student pastoral and academic progression.
    • 2014 Redesign of level 6 Contextual Studies module for BA (Hons) Fashion, Textiles, Footwear & Accessories and Surface Design.
    • Refining and consolidating course content and mapping against QAA Subject Benchmarks and Learning Outcomes.
    Research Subject Interest

    Her research trajectory reflects a commitment to advancing knowledge and addressing contemporary challenges in the fashion industry. Her primary research interests for academic modules includes:

    • Heritage in Branding: The Complexity of the Luxury Market
    • Fashion Brand Narratives
    • Trend Research & Visual Communication in Fashion, Accessories, Lifestyle and Beauty
    • Concept to Consumer: The Fashion Cycle
    • Emerging Technologies
    • Diversity & Inclusivity
    Published Work
    • ‘Fashion Communication in a Digital Era’ : Springer publishing (2019). Presented conference paper at Universita Svizzera Italiana (USI) Lugano, Switzerland. Title ‘Britishness’: Heritage, Tradition and Authenticity. Conference organiser from the board of UNESCO, with focus on Cultural Heritage/Tourism.
    • (2018) ASBCI Association of Suppliers to the British Clothing Industry Yearbook. Article ‘Education and Training: Making Students Employable.
    • (2016) Contribution to the ILT (Institute of Learning and Teaching) publication ‘Outside the Box’. Including Assessment and Feedback Practices – Volume One, Number 2. Reviewing the efficacy of a blended learning module, and student feedback, to share best practice with academic peers.
    International Academic Projects (2019-2023)

    Part of the international ‘Creative Spark’ project funded in association with the British Council in Kazakhstan

    • Feb 2023 Kazakhstan. Contributed to the UON Caiero for the MA Fashion Entrepreneurship for AlmaU. Involving Key Partners, Key Attributes, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure and Revenue Stream.
    • July 2021 Kazakhstan. Presented to the Creative Almaty Forum, in association with the British Council, British Chamber of Commerce, Creative Spark and Fintech International on the development of creative capacity in students through live projects, in the transition from study to a professional workplace in creative and cultural organisations.
    • July 2021 Kazakhstan. Judging entrepreneurs’ proposals for fashion companies in Kazakhstan.
    • November 2019 Kazakhstan. As part of the international ‘Creative Spark’ project funded in association with the British Council in 2019, Caroline presented to academics and entrepreneurs on Pedagogy and Commercialisation at, ‘Alma U’ University, Kazakhstan.
    • 2016-2019 Programme Moderator – Amity University Singapore (UON). BA Fashion Marketing degree

  • For publications, projects, datasets, research interests and activities, view Caroline Lloyd’s research profile on Pure, the University of Northampton’s Research Explorer.