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  3. Caroline Lloyd

  • Caroline has worked in the fashion industry through all the stages of the critical path from concept to consumer. Previous roles as of Head of Design and Buying teams enabled her to work in Hong Kong, China, Macao, India, Portugal and make regular trips to New York and Paris for consumer research and sourcing purposes. Her experience has focussed on fashion and accessories as well as lifestyle and branding. 
    Involvement in creating advertising and marketing material has also seen her working on photoshoots from Cape Town to Majorca. 

    Her background has enabled her teaching activities to involve delivery across numerous degrees including Fashion Promotion, Fashion Marketing & Communication, Design Communication and Fashion. 

  • ​Caroline has taught at universities in London, across the UK and also intercontinental academic institutions. 

    Her activities as a Chief External Examiner currently involve universities in Milan, Barcelona and London. 

    Her current involvement in the National Saturday Club at UON is in association with the Aspire initiative, Arts Council England, the British Fashion Council, Somerset House and the Department for Education. This has provided the opportunity to foster creative learning for 13-16 year olds. The projects involve Fashion, Leather, photography, design and have gone on national display at Somerset House on an annual basis. 

  • ​As part of the British Council Creative Spark/Erasmus project, Caroline has visited Kazakhstan to present masterclasses in fashion business and pedagogy to entrepreneurs/academic and students. The project is in collaboration with colleagues from the Faculty of Business and Law. 

    Caroline’s research interests involve the commodification of Heritage, luxury branding and Fashion Communication across multi-channel platforms. 

  • For publications, projects, datasets, research interests and activities, view Caroline Lloyd’s research profile on Pure, the University of Northampton’s Research Explorer.

    • ‘Fashion Communication in a Digital Era’: Springer publishing (2019)
    • Presented conference paper at Universita Svizzera Italiana (USI) Lugano, Switzerland. Title ‘Britishness’: Heritage, Tradition and Authenticity.
    • Conference organiser from the board of UNESCO, with focus on Cultural Heritage/Tourism.
    • “Fashion Communication Research. A Way ahead” was published online first by SComS – Studies in Communication Sciences Journal: Date 2020.
    • ASBCI Association of Suppliers to the British Clothing Industry Yearbook (2018). Article ‘Education and Training: Making Students Employable’.
    • Contribution to the ILT (Institute of Learning and Teaching) publication ‘Outside the Box’. (2016). Including Assessment and Feedback Practices – Volume One, Number 2. Reviewing the efficacy of a blended learning module, and student feedback, to share best practice with academic peers.