Chijioke’s research interests are in the broad areas of Individual and Business Sustainability. Within these broad perspectives, he focuses on exploring the ethical, social and psychological dimensions of sustainable practices and lifestyle at individual and business organizational levels. His methodological approach is interdisciplinary and qualitative, and gravitates towards strategic design and discussions of new means of reconciling common good values, particularly those bordering on sustainable lifestyles and Social Responsibility, with the enhancement of positive behaviour change at the individual and/or corporate level.