Students pass Harvey Nichols’ digital industry project brief with flying colours

Students seeking a career in fashion promotion and communication were put to the test with a live industry project set by premium luxury retailer, Harvey Nichols.

The second year Fashion Promotion & Communication undergraduates at the University of Northampton were tasked with coming up with a client conceptual experience for Harvey Nichols’ digital channels.

Students Laura Bustard, Sophie Henderson and Natalie Wixon presented their ideas to three members of Harvey Nichols’ senior digital studio at Waterside Campus, before receiving feedback from the team and discussing their aims and career ambitions.

The team from Harvey Nichols was very impressed with the variety of skills the students possessed.

Ellie Hyde, photography manager at Harvey Nichols, said: “It was a fantastic experience to have the students present their work in the amazing surroundings of the new Waterside campus. The variety of skills they are learning and honing, including photographic, illustration and digital content know-how, means students on the Fashion Promotion & Communication course are certainly versatile and make promising prospective creative talent for the fashion industry.”

Laura said: “I really enjoyed the whole experience of creating a digital proposal for such a well-known company and I was glad to get to show them my work because I was proud of what I created – and it was nice to know they really liked it too.”

Natalie said: “It was lovely to meet the team. I’d say that I felt very relaxed when giving the presentation and it surprised me at how well my talk flowed and was received by everyone.”

Sophie said: “I was very nervous when presenting, but with the University’s help I managed to build up the confidence to speak all about my Harvey Nichols project, which I’m very proud of.”

Caroline Lloyd, Programme Leader for Fashion Promotion & Communication, said: “I am incredibly proud of the quality of work the students produced. This was a multi-faceted project from start to finish. Students then had to combine photographic skills with digital CAD, fashion and accessory styling and content creation to present a seasonally inspired proposal for the brand.”

The team from Harvey Nichols