Digital Marketing MSc Welcome Pack

Welcome to MSc Digital Marketing 2024.

Guided by your experienced tutors, you will be exploring the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. You will also develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s.

You may already have a business background to build upon, or perhaps you are continuing from your first degree and preparing for your career in marketing. Either way you will have the chance to discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks.

You’ll explore topics including digital diversity, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. You will also have the chance to access Digital Marketing Institute (DMI) resources.

Your Programme Leader

Kardi Somerfield

Senior Lecturer in Marketing | Deputy Subject Leader

kardi.somerfield@northampton.ac.uk