Marketing BSc Welcome Pack
Welcome to BSc Marketing 2024.
Welcome to the World of Marketing!
The degree course you are about to start is designed to give you the knowledge to ensure you are prepared to be a fully skilled modern marketing professional ready for the workplace.
Your Marketing degree provides you with professional recognition through the accreditation from both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).
What you can expect on your Marketing degree includes the choice of a wide range of Marketing modules available to choose from that provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability. The specialist modules on your degree provide practical skills in areas such as digital marketing, branding, global marketing, public relations, marketing strategy, social media and content creation.
There are opportunities for real-world experiences through consultancy projects, live-client assessments, in addition to the optional placement year which provides the experience to enhance your CV while being employed at an organisation, applying the theory of the classroom in a real-world setting.
Marketing skills are highly prized by employers all over the world and this course will teach students the leading-edge marketing skills, tools and techniques that they will need to build a rewarding and successful marketing career in this digital age. We do all this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges.
Your Programme Leader
Simon Wragg
Senior Lecturer in Marketing | Deputy Head of Subject (Marketing and Entrepreneurship)
simon.wragg@northampton.ac.uk
Katie Pascoe
Senior Lecturer in Marketing
Welcome and Induction Sessions
To welcome you our BSc Marketing degree, we would like to invite you to join in with our welcome and induction sessions. These sessions will allow you to get to know the academic Marketing staff, as well as meet other new BSc Marketing students. You can find the details for this sessions below:
Enhancing skills, building networks and engaging in the wider University community
Chartered Institute of Marketing (CIM) Marketing Club – (Optional)
The CIM Marketing Club has been designed to ensure you get the most from your university studies and prepare you for a career in marketing.
The Marketing Club runs a series of webinars tailored to meet your needs, sharing the latest thinking, trends and techniques in real-world marketing delivered by the industry’s experts. You will also receive regular Marketing Club updates, including content designed to support your studies and help you actively manage your professional development by keeping you up to date with the latest developments, innovations, and concepts in the marketing industry.
Whether you’re looking for articles to reference in your assignments, understand how to stand out from the crowd, or have up to date knowledge and insights at your fingertips to aid you in interviews, the CIM Marketing Club has you covered!
So make sure you don’t miss out and sign up for the CIM Marketing Club updates for free today.
Digital Northampton – (Optional)
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.